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Pinterest tags help to improve the visibility of your Pins on Pinterest, thereby driving traffic to a website, expanding your reach, and contributing to a successful Pinterest marketing plan.
Essentially, tags are keywords or phrases that are used to describe the content of your Pin, making it easier for users to discover and engage with your content. They are an essential tool for optimizing your Pins for search and can help increase the reach and engagement of your Pins.
If you want to make the most of Pinterest tags and maximize their impact, then keep reading, as we’ll be sharing key tips on how to choose the best tags for your content.
Table of Contents
What Are Pinterest Tags?
Pinterest tags are a crucial aspect of Pinterest SEO and can greatly increase the reach and engagement of your Pins.
Pinterest tags, also known as keywords or phrases, are words added to a Pin that classify the content into a niche or topic. Choosing the correct tag will make it easier for users to discover and engage with the content. Tags play a key role in helping your content appear in the results, allowing Pins to be found by users searching for specific keywords or phrases in the search bar.
Tags don’t only help content creators but also users on the platform. Users can search for content on Pinterest using hashtags, making them a powerful tool for discovering new content and increasing engagement on the platform.
For example, if you create a high-quality Pin linking to a tutorial titled “Easy Recipe for Milk Tart”, then you can add tags such as “Easy recipes,” “Milk tart recipes,” and “Simple desserts.”
If a user browses any of these terms, there is a good chance that your recipe Pin will appear in the Pinterest search results. If this is a topic for one of your blog posts, you can also increase traffic to your website.
Wondering how Pinterest can drive traffic to your recipe blog? Read a recipe blogger’s success story here.
What Are Affiliate Links on Pinterest?
Affiliate links on Pinterest are a way for users to earn commissions by promoting products or services through a unique tracking link. With affiliate links, businesses and brands can expand their reach and increase sales by partnering with influencers or content creators.
Affiliate links are often used by bloggers, influencers, and other content creators to monetize their content by promoting products they believe in and earn a commission on sales generated by their promotion.
Pinterest allows the use of affiliate links, but they should be clearly disclosed and used sparingly when providing value to the users.
Why Use Affiliate Links on Pinterest?
Affiliate links can be a valuable tool for content creators, businesses, and brands to monetize their content, expand their reach, increase sales, and drive website traffic. They also help to build trust with followers and audiences by promoting products and services that the content creator believes in and uses.
Consider the following benefits of using affiliate links on Pinterest.
- Content creators monetize content by earning a commission on sales generated by their promotion.
- Businesses and brands expand their reach and increase sales by partnering with influencers and content creators.
- Increase the visibility of products and services by making them more discoverable to a wider audience.
- Help to build trust with followers and audience by promoting products and services that the content creator believes in and uses.
- Drive more traffic to a website, which can increase sales and revenue.
- A cost-effective way for businesses and brands to market their products and services.
What Are Idea Pins?
Idea Pins are a powerful way to save, organize, and share inspiration and ideas on Pinterest.
An Idea Pin is a type of Pin on Pinterest used to showcase a specific product, idea, or inspiration. Users use them to save and organize their inspiration or to plan and organize projects, ideas, or events. These Pins can include images, videos, and text describing the idea or product, as well as include links to purchase the product or view more information.
When used effectively, Idea Pins are organized into boards, which are themed collections of Pins created by users or businesses and brands to showcase their products. They can also be saved and shared by other users, making them a great way to discover new products and ideas.
For example, an Idea Pin could be a Pin that showcases a new kitchen appliance. In this instance, the Pin would include an image of the appliance, a brief description of its features, and a link to purchase it online. When it comes to adding tags, strategic keywords would be “Kitchen appliance,” “Small kitchen,” and “Smart technology.”
Each of these words makes the Pin more discoverable for users searching for those keywords. In addition, the Pin can be added to a board named “Kitchen Upgrade” along with other Pins featuring other kitchen appliances, gadgets, or decor ideas.
Need help organizing your content? Read our basic guide on using Pinterest boards and categories.
Why Use Idea Pins?
Using Idea Pins allows users to improve their organization and planning skills, discover new products and ideas, and increase their chances of discovery by others. Consider the following major benefits below.
Increase Web Traffic
Idea Pins come with the opportunity to include a link to an external source, such as your eCommerce shop or blog. When other users save, share or engage with an Idea Pin, it increases the visibility of the product or website, which can lead to more clicks and visits. By tagging Idea Pins with relevant keywords and phrases, users can make their content more discoverable to a wider audience, which can help increase traffic to their website.
Offer Value to Followers
Idea Pins offer helpful value to followers and audiences in several ways. For example, by saving and sharing Idea Pins, users can share their inspiration, ideas, and projects with their followers, which can help to foster a sense of community and engagement among their followers. By creating boards of Idea Pins, users can easily find and reference their inspiration and ideas at a later date. This can be particularly useful for those planning projects and events or who want to keep track of their favorite products and inspiration.
Increase Followers and Attract a New Audience
Idea Pins can increase followers by providing shareable, relevant, and engaging content. Idea Pins are usually high quality and prompt the action of sharing, increasing visibility to new followers. When aligned with your niche, Idea Pins can also engage with a captive audience. Make sure to be consistent when creating and sharing Idea Pins to maintain visibility. It’s also a good idea to create boards that group relevant Idea Pins to attract potential followers to more of your content.
How to Add Tags to Pinterest Pins
If you’re wondering how to add tags to Pinterest Pins, you’ve come to the right place. Below, we’ve summarized two common ways to add tags to Pinterest Pins, namely tagging an affiliate and tagging an Idea Pin on Pinterest.
Tagging With an Affiliate Link
By following these instructions, you can effectively add tags to your Pins and promote your affiliate products on Pinterest while ensuring that you comply with the platform’s guidelines and regulations.
- Start by creating a new Pin and adding the image or video you want to use for your Pin.
- Write a clear and concise description for your Pin that includes the product or service you are promoting and the benefits of using it (don’t forget to include keywords).
- Add the affiliate link to your Pin in the “Website” or “Source” field, ensuring that it’s working and redirects to the correct page.
- In the description, include a disclaimer that the link is an affiliate.
- Add relevant keywords and phrases as tags to your Pin. These tags should describe the content of your Pin and the product or service you are promoting.
- Finally, add your Pin to the appropriate board and publish it.
Some examples of tags could include the name of the product or service, the brand, and the category. For example, “Kitchen appliance,” “Smart technology,” and “Small Kitchen” are great tags for a kitchen appliance eCommerce product.
Tagging an Idea Pin on Pinterest
By adding tags to your Idea Pins, you can make them more discoverable to users searching for similar ideas or inspiration. It will also help you to organize your Pin into relevant and themed boards, making it easy for your followers and audience to find and reference them later.
The steps for adding tags to Idea Pins are similar to affiliate links, with a few minor changes. Consider the instructions below.
- Create a new Pin and add the image or video that you want to use for your Pin.
- Draft a concise description for your Pin that includes information about the idea or inspiration you are showcasing.
- Include relevant keywords and phrases as tags to your Pin. These tags should describe the content of your Pin and the idea or inspiration you are showcasing.
- Add your Pin to the appropriate board and ensure it aligns with its theme.
- Publish your Pin and share it with your followers and audience to increase its visibility and engagement.
As an example, tags for wedding planning inspiration could include “Wedding planning,” “Wedding inspiration,” and “Wedding checklist.”
Rock On With Pinterest Tags
Pinterest tags are an essential tool for optimizing your Pins for search and increasing their visibility and engagement. Whether you’re using affiliate links or creating Idea Pins, by using relevant keywords and phrases as tags, you can make your content more discoverable to a wider audience.
Make the most of Pinterest tags by enrolling in our Pintastic Rockstars course, which equips you with the knowledge and skills you need to optimize your Pins for search, increase your reach and engagement, and monetize your content.