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The client we are focusing on this month is a chef and recipe blogger. She teaches her community how to prepare incredibly tasty and wholesome meals made with simple ingredients that are loaded with flavor.
Where she started
Our main goal with this client was to increase traffic to her website recipes related to Holidays—specifically, Passover, Rosh Hashanah, Yom Kippur, Thanksgiving, and Christmas.
We started with creating pin designs that stand out in the feed from other recipe bloggers and increase clicks. We implemented a strategy using newer Pinterest features such as Ideal Pins and Video Pins. We also targeted trending and high-volume keywords at specific times of the year to get the best ROI.
Why we were successful
We implemented a new pin design strategy just before Rosh Hashanah and Yom Kippur. We had been using the same pin design for some time, and with the changes Pinterest was making, the growth slowed. This change to her strategy helped revive her account in time for the upcoming holidays.
As a result of fresh pins, implementing all of Pinterest’s newest features, and targeting trending seasonal and holiday keywords, her pin saves increased 20% from July to September, and traffic to her website increased 6% in August and 26% in September!
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