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When someone mentions Pinterest, what comes to mind? Perhaps it’s a collection of stunning visuals, delightful recipes, or even the potential for growing your business and email list. Pinterest offers a world of opportunities, but it all comes down to one critical factor: keywords. Yes, you heard it right! Keywords are the key to success on Pinterest. In this post we are digging into how to find and use the best keywords to rank and go viral on Pinterest.

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Choosing the Right Keywords

The best place to start is with the Pinterest Trends tool. It is a valuable resource that reveals the latest trends and popular keywords related to your niche. Crafting the perfect keywords involves more than a sprinkle of magic. It’s about selecting terms that align with your business and resonate with your audience.

When doing your research, use the tool to search specific terms that are related to your business. You want to look for keywords that are trending up. Keep in mind that just because you have used a keyword successfully in the past doesn’t mean it will continue to work for you. Trends and audience search patterns change over time, so you will want to check in on your keywords regularly to make sure that they continue to work for you.

How to Use Your Keywords to Rank on Pinterest

Once you have decided on the keywords that you want to use, it’s time to strategically place them where they matter the most. There are three key spots where you want to use your keywords for maximum impact:

  • In Your Design: Incorporating keywords directly into your pin’s visual design can be a game-changer. While this doesn’t mean filling your pin with a jumble of words, a subtle inclusion of relevant keywords can reinforce your pin’s message and capture the attention of your target audience.
  • In Your Title: The pin title serves as the headline for your content, and it’s the first thing users see. Including your primary keyword in the title can instantly communicate what your pin is about and entice viewers to explore further.
  • In Your Description: Your pin’s description offers an opportunity to expand on your pin’s message and provide valuable context. Sprinkle in a mix of primary and secondary keywords organically within the description. This will not only improve your pin’s visibility in searches but also provide clarity to your audience.

If you haven’t been using your keywords in all three of these places in the past, don’t worry! Pinterest values fresh and relevant content, so instead of going back to edit existing pins, focus on creating new, captivating content. Fresh pins give you a chance to incorporate your well-researched keywords seamlessly, maximizing their impact and reaching a broader audience.

The Recipe for Viral Success

Of course, ranking on Pinterest is fantastic, but creating viral pins is the dream of every Pinterest marketer. There are 5 things that you can do to help your pins go viral:

  • High-Quality Background Photos: Whether you use stock photos or product images, ensure they are of top-notch quality. Visual appeal is the first step to catching the users’ attention.
  • Clear and Readable Font Overlay: Avoid using fancy, scripty fonts that might become illegible on mobile devices. Opt for clear and readable fonts that complement your pin’s message.
  • Detailed Titles and Keyword-Rich Descriptions: Incorporate your chosen keywords naturally into your pin’s title and description. This will not only improve search visibility but also entice users to click.
  • Perfect Pinterest Image Sizes: While the standard 735×1102-pixel size works well, testing out a slightly longer size, such as 1000×1500 pixels, could yield better results.
  • Consistent Theme: Maintain a cohesive and consistent theme throughout your pins. Focus on offering solutions to problems or fulfilling your audience’s needs, speaking directly to them.

The Final Pin Drop

armed with the knowledge of keywords and the secrets to crafting captivating pins, you now possess the superpowers to conquer Pinterest. With a sprinkle of those carefully chosen keywords and the creation of enticing pins, get ready to witness your business soar on this visually captivating platform. Embrace the potential of Pinterest, and let your brand’s story unfold in ways you never thought possible.

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