Pinterest SEO

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Pinterest SEO

Search engine optimization (SEO) is crucial if you want to gain notoriety online. You can say all the right things and have the perfect product. Yet, without proper SEO practices, your services go unnoticed. Pinterest SEO is just as important as Google these days.

What is Pinterest SEO?

Pinterest is no longer just a social media site but should be considered a search engine. It is important that entrepreneurs take full advantage of all opportunities for exposure.Like other search engines, Pinterest has its own search algorithm called “Smart Feed”. This algorithm allows you to see the best pins for your specific search phrase. So instead of seeing the newest pins first, you’ll see the best pins first.The algorithm determines the quality of the pin, rates the pin, assigns interests, and places the content in front of people who are looking for it.

Pinterest SEO practices place entrepreneurs in the best possible position to thrive on the platform. The first step to success is for business owners to optimize their profiles on the platform. Featuring your logo as the profile picture is the best way to capture viewers’ attention. Draw them in by pinning quality photos to your board that describes what your company is about.

Pinterest SEO is different

The main thing that makes Pinterest SEO different from what you would find with Google’s algorithm is imagery. Pinterest users are often more concerned with photos that nice phrases. You do well, then, to ensure that the few words that are used to describe your company cover the main points. Use the pictures on your board to fill in the details.

The second thing is emphasis on keywords utilized on the platform. The easiest way to do keyword research is to simply spend time exploring Pinterest itself. Once you start digging in to search and Pinterest SEO strategies, you’ll notice that the site auto-suggests terms to help you narrow your search. Jot a few of the words down and include them in your pin descriptions, board titles, image text and profile.

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