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Did you know that approximately 433 million people use Pinterest monthly? If each user creates their own Pins or repins existing content, that’s a lot of activity on the platform! Pinterest boards allow users to save, collect and organize Pins.
Pinterest boards make it easier for creators to manage their content and for their audience to find what they are looking for. Let’s explore the tips and tricks of making a successful Pinterest board and unique ideas to make you stand out.
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Benefits of Making Pinterest Boards
A little effort goes a long way in organizing your Pinterest content and getting a positive return on your Pinterest marketing efforts.
Creating strategic Pinterest boards offers the following benefits for brands and creators.
- Improve Pinterest SEO results
- Showcase your content and expertise
- Gain niche followers that follow specific boards
- Increase traffic to your website
Make the most of the effort and keep the following tips in mind when planning a Pinterest board.
Strategic timing can boost the impact of your new Pinterest board, such as in the following instances.
For example, you expect to have at least five items to add to it so that the board is not empty. You can also create a board for upcoming seasons, categories, or topics. Pinterest boards are also effective in adding a spark to your account.
Make sure you lay strong foundational elements for your Pinterest board, keeping your niche and expertise in mind.
For example, if you sell products, you can make a board for each product category, with the option for sub-categories as the content grows.
Other great ideas include creating a board as a highlight reel of your best work, a board for each service you offer, and starting collaborative Pinterest group boards.
While the longevity of Pinterest Pins is impressive, it also helps to stay relevant and current. If your brand takes advantage of seasons, you can create a board for seasonal-themed Pins.
For example, if you have a food niche, you can focus on each recipe for summer, winter, fall, and spring, creating a board for each theme. You can also incorporate themed recipes for different holidays and create a board for specific types of dishes for different occasions.
The same thought process can be applied to the fashion and craft niches. Creators can establish a board for each season and holiday style or crafts and activities to enjoy in each season.
Make sure that you include the season’s name in your Pinterest board names to help with Pinterest search results. For example, “Christmas crafts” or “Halloween party food.”
Pinterest is a great platform to connect with an engaged audience about products and services, but it’s also effective in boosting brand authority and awareness.
Enhance your Pinterest profile by creating boards that showcase your expertise without pushing for a sale.
For example, if you sell jewelry, create a board on how to clean and care for jewelry or an inspiration board on how to dress with your accessories. If you are a business blogger, you create a board for motivational or inspirational quotes.
The top categories on Pinterest include home, arts & crafts, style/fashion, food, inspiration/education, holidays, humor, products, travel, and kids. When possible, create a board that connects your brand with these themes to boost results.
For example, if you are a life coach, you can create a board on “Holiday motivation tips.”
A rose by any other name would smell as sweet, but a badly-named Pinterest board won’t perform as well as a well-named one.
Consider the following tips when naming your Pinterest board.
- Search your topic and see what results perform best
- Make your board relevant to your audience
- Use specific keywords
- Optimize and adapt your Pinterest board in real time
Bonus tip: Ensure you create effective board covers to attract audience attention and encourage them to explore your Pinterest board.
Remaining relevant demands regular organizing of Pinterest boards.
- Take inventory of current boards and archive unneeded boards, take note of boards with very few Pins and recognize most-visited boards
- Assign your top five boards to the top of your list
- Add sub-categories where necessary
- Follow innovative brands and bloggers for continued inspiration
- Take note of gaps in your content and create new boards
If you still need a little bit of help with creating unique Pinterest boards, then we’ve got you covered. Let’s work together to build a perfect plan that fits your Pinterest marketing strategy. Book a call today!