Guide To Pinterest Keywords & Hashtags

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While many view Pinterest as a social media platform, it is also a virtual search engine. One can learn new things by scrolling through the smart feed or by typing something in the search bar. It is vital to have the right content that can meet the needs of the end-user. To capture the target market, it is essential to use keywords and descriptions on Pinterest.

With proper use of keywords and accurately describing your pin, Pinterest will put your pin in front of the right people. This will lead to more sales, subscribers, followers, and more clicks, which is the end goal.

Pins are long formed graphics of ideas found on the internet. By clicking on the pin, you can enlarge the image and visit the website that has more information on it.

WHAT ARE KEYWORDS?

These are specific words related to your niche and pin you are posting on. Pinterest is the best platform to find keywords. By clicking on the search engine on Pinterest, several trending ideas are displayed. Identify the content that falls on your niche and use the topics as keywords.

There are two types of keywords, short tail, and long tails keywords. Short tail keywords are broad, while long-tail keywords are very specific. The use of long-tail keywords is essential as the target is more accurate.

WHERE TO USE KEYWORDS

  • IMAGES
    It is essential to use keywords on your images. This can be achieved by naming images using the keyword. Close attention should be paid to alternate descriptions when pinning images from your website. Pinterest pulls descriptions from alt text on your image.
  • PIN DESCRIPTIONS
    Use keywords in your pin descriptions. Craft sentences telling pinners what your blog post is about using keywords. A combination of both short-tail and long-tail keywords can be used. It is important to add descriptive keywords to your pin descriptions. Treat your pin descriptions as you would treat the title of the web page. This assists in accurately representing the pin to help end-users find what they are searching for. Pinterest puts much emphasis on pin descriptions the same way Google weights web page titles.
  • HASHTAGS
    After creating a pin description, add hashtags. Based on the Pinterest recommendation, 2-3 hashtags can be added at the end of your pin description. This helps your content become more visible on Smart Feed. Pinterest recommends different hashtags for you as well as show you how pins are in each hashtag. Use the blog URL as a keyword and include it at the end as this allows anyone who clicks on it to find all your pins. A Pinterest user can use hashtags in two ways. By typing the hashtag on the search bar, the search results will be pins that have that particular hashtag in the description. Secondly, by clicking on a hashtag in a pin’s description, all other pins containing the hashtag are displayed.

Hashtags can also be added to Pinterest comments. Use different hashtags in each of your pin descriptions to ensure the maximum number of people see them. It is advisable to create multiple slightly different pins for the same blog post, as this allows you to increase your reach using different hashtags. Use a combination of niche-specific, evergreen, and seasonal or event-specific hashtags for maximum reach.

Hashtags searches are displayed in reverse chronological order and in real-time. New pins with hashtags have a chance of showing up at the top of the feed of hashtag search results. Instances of low hashtags provide an excellent opportunity for businesses that have content that would fit within these hashtags search results. 

  • BOARD TITLES AND DESCRIPTIONS
    Board titles should have keywords as well as board descriptions. Please avoid the use of hashtags on boards as the target will not be able to click on them. To choose the right keywords, use Pinterest guided search. This feature allows users to categorize and filter search results. Filters can also help you find encouraging words and build them to an overall strategy.
  • USE PINTEREST ANALYTICS 
    Pinterest Analytics analysis who is looking into your account and what pins are clicked and viewed the most. It can identify which boards are considered the most. Rich pins provide additional information about a particular pin. Promoted pins are bought by businessmen for them to promote them. They appear based on your activity on an advertisers site or on Pinterest. Through your feedback, a user can see more relevant information.

The performance of your profile can be analyzed by looking at the number of impressions for each pin. Pinterest analytics measures pin performance, follower growth and traffic referrals. This achieved through measuring impressions, closeups, saves, clicks, top pins, boards and all time stats.


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About The Author

Laura Rike

Laura Rike is a Pinterest Powerhouse. She helps high-performing business owners, content creators & influencers (like YOU) grow PROFITABILITY the right way with SUSTAINABLE systems, so you can be found first without tantrums over tech and trading sleep for success. She has helped clients and students bring in over 50k+ in revenue month after month. Laura’s clients have become industry leaders with 6-figure and up businesses, most now found on page one of Google and growing sustainably with targeted email leads daily. With over 3.2 Million monthly viewers on Pinterest alone, Laura has been featured as a guest on podcasts like Ultimate Marketer, Twin Cities Collective, and Small Business Revival

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