Video Pins

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DISCLOSURE: This post may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links, at no cost to you. Please read my disclosure for more info.

Have you noticed the increase in videos on your Pinterest feed? That’s because video pins on Pinterest is a great way to provide the info that Pinners are looking for like tutorials, how-tos, and product demos. If you haven’t created a video pin yet, here’s the info you need to get started.

How to make a video pin on pinterest:

Creating a video pin is actually pretty straightforward. 

  1. Log into your Pinterest business account
    P.S. If you are an advertiser you can also create video ads!
  2. Click “Create” at the top-left of the page and then click “Create Pin.” 
  3. Click the up arrow to upload a video (up to 2 GB) or drag and drop your video. 
  4. Move the selector left or right to choose an image for your cover photo. 
  5. Give the Pin a title (up to 100 characters), a description (up to 500 characters although only the first 50 will show in the feed), and a link. 
  6. Choose a board from the drop down menu, or select “Create board” to create a new one. 

You can either publish the video or schedule it to publish later.

How long does it take for Pinterest to review a video?

After your Pinterest video pins have been created, Pinterest will review it to make sure it follows their Community Guidelines. Then you can track its success in your analytics and see how well it does. 

Pin Videos on Pinterest Best Practices 

Pinterest has found that the best videos are ones that either teach Pinners how to do something or inspire them to try something new, so focus on creating videos that do one of those things, whether it’s a quick tutorial or displaying your product in action.

As always make your pin eye-catching and quickly compelling. Choose a strong cover image that shows your viewers what they are about to see. Spend time on the copy you’ll use for the description and title to draw people in.

Most Pinners watch videos with the sound off, so either includes captions or convey your message without audio.

Having a strategy for your video pins is a must. We followed these exact same strategies to get up to 650,000 video views.  Yep, 650 THOUSAND! Pretty incredible, right?

Wondering if you need to make some improvements to your Pinterest account and strategy – including incorporate or improving your video strategy? 

Overwhelmed with where to start? 

With a Pinterest audit, I take a close look at your overall Pinterest strategy and account to give you a clear picture of where you need to improve your Pinterest strategy.

Every Pinterest audit is tailored to the individual content creator or brand. The finished Pinterest audit can include items such as:

  • Establish your goals with Pinterest or using video on Pinterest
  • PDF breakdown of every board and areas for improvement.
  • Analysis of your daily pinning strategy.
  • Individual board optimization, group boards, profile optimization, boards that need added or removed, scanning of the recent few hundred pins to check for issues like spam, and more.
  • Analysis of group boards and Tailwind Tribes.
  • Analysis of what type of content resonates the most with your audience on Pinterest, for future content planning.
  • Suggestions for changes to pin graphics based on what your niche engages with, with examples or even layered PSD custom branded templates.
  • Custom content for descriptions, board titles, keywords and more to use for your specific niche
  • List of actions to take immediately.

Originally $297

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About The Author

Laura Rike

Laura Rike is a Pinterest Powerhouse. She helps high-performing business owners, content creators & influencers (like YOU) grow PROFITABILITY the right way with SUSTAINABLE systems, so you can be found first without tantrums over tech and trading sleep for success. She has helped clients and students bring in over 50k+ in revenue month after month. Laura’s clients have become industry leaders with 6-figure and up businesses, most now found on page one of Google and growing sustainably with targeted email leads daily. With over 3.2 Million monthly viewers on Pinterest alone, Laura has been featured as a guest on podcasts like Ultimate Marketer, Twin Cities Collective, and Small Business Revival

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