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Modern businesses need a number of things in order to be able to thrive and compete in a competitive market. Having great leadership and offering exceptional service is just the start. When it comes to marketing the business, your brand needs to be able to tell a story. In today’s world, having a story allows you to connect better with your customers and improves your overall marketing strategies.
Whether it is around humor, trust, or nostalgia, consumers are more likely to remember a company, ad, or product if they had some type of emotional reaction.
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Benefits of Video Marketing For Business
In order to showcase stories for your marketing, video marketing for business is essential. Having something visual for consumers to see and relate to is an important piece of your marketing strategy and can make a huge difference in how well the company does. Read on to find out more about the benefits of video marketing.
Increase Revenue
According to research, marketers that use video content for their marketing have businesses that are growing at a much better rate (49%) compared to those who don’t use video content. With better growth comes increased revenue, making video marketing for businesses an essential piece of the puzzle.
Rank Higher On Search Engines
Video content is something that can help to improve how well your business website ranks on search engines. The better your search engine ranking, the more users your site will bring in. Since video content is rated highly by search engines, having these videos allows you to improve your ranking.
Keep The Business Relevant
To make sure that you are using video marketing for business in the right way, you need to make sure that the business is relevant and up-to-date with modern trends. Understanding the newest social media challenge or video trends allows you to create content that is popular and then post videos on Pinterest to help drive traffic to your website. If you don’t know how to post videos on Pinterest, this is another thing you can learn and do regularly to keep your business relevant.
Increase Website Conversions
Driving traffic to your website and ranking well on a search engine is all well and good, but in order for it to make a difference to your business, you need to drive conversions too. It has been shown that websites that have video content have a much higher click-through rate to other pages on the site (27%), as well as a website conversion rate of 34%, compared to those sites without video content. In fact, if you have video content on your landing page, it can increase conversions by nearly 90%!
Increase Social Sharing
It has been shown that social video content gets over 1,200% more shares compared to posts that are only text and images combined. The power of video content for your business marketing is real, so you need to make sure that you are making the most of it.
The benefits of video marketing for businesses are hard to ignore. Make the most of your business marketing by including videos on your site, through your social media, and on other sites such as Pinterest.