Pinterest Holiday Trends: Why You Should Advertise on Pinterest for the Holidays

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DISCLOSURE: This post may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links, at no cost to you. Please read my disclosure for more info.



For countless businesses and service providers, online sales during the Holiday shopping season can make or break their year. In fact, e-commerce sales have increased dramatically as a percentage of total holiday retail transactions over the past decade. This means that leveraging the best online marketing outlets for your holiday promotions is more important now than ever.

Pinterest ads are different from promoted pins in that they appear in pinners’ search results. This means that people who are searching for things related to your product or service will see your ad.

According to research, 96% of the 454 million users on Pinterest seek out product information on the site, and 87% have used it to purchase a product. So, unlike Facebook and Instagram, where shopping is secondary, millions of people use Pinterest primarily as a marketplace, making it a surefire location to find eager digital buyers. And conveniently for vendors, there are many effective ways to reach potential customers on this platform.

PINTEREST ADS

Pinterest offers a range of advertisement options to connect you with customers, which you can mix and match for your marketing campaign. Promoted pins are pins that businesses pay to promote. They appear at the top of pinners’ feeds, and they can be targeted to pinners based on their interests, location, and other factors. These include:

There are a few things you can do to make sure your promoted pins are as effective as possible. First, be sure to target your pins to the right audience. You can do this by targeting pinners based on their interests, location, and other factors.

Second, make sure your pins are high quality and eye-catching. This means using images that are clear and concise, and including descriptions that accurately reflect what your pin is about.

Finally, consider using a call to action in your pin. This could be something like “Learn more,” “Buy now,” or ” sign up.” Including a call to action can help encourage pinners to take the next step with your product or service.

Promoted Pins

Highlight your product/service above others on a given user’s feed. Promoted pins have been shown to be effective in driving traffic to websites. In fact, businesses that use promoted pins see an average of 30% more website traffic from Pinterest than those that don’t.

Video Pins

Enable you to inform and excite users with video content (note: users are more than 2x as likely to buy a product from a video promotion!). Video pins are a great way to grab attention and stand out on Pinterest. They’re also a great way to show off your products in action.

If you’re promoting a product or service that can be demonstrated with video, consider using promoted video pins. They tend to be more effective than static pins, and they can be a great way to get people interested in what you have to offer.

Just like with static pins, you can target your promoted video pins to specific pinners based on their interests and other factors. And, as with all promoted pins, you’ll pay only when someone clicks on your pin.

When it comes to holiday marketing, promoting your video pins is a great way to reach a large audience.

Idea Pins

If you’re looking for a way to stand out from the competition this holiday season, consider using promoted idea pins. Idea pins are a type of pin that businesses can use to showcase their products or services.

Idea pins are different from static pins and video pins in that they’re more focused on the product or service itself. With an idea pin, you can include things like pricing information, descriptions, and even links to where people can buy your product.

Promoted idea pins are a great way to reach people who are interested in your products or services. And, like all promoted pins, they can be targeted to specific pinners based on their interests, location, and other factors.

Here are some different styles of ad designs our agency Simply Pintastic created to fit with the goals of the client wether it be brand traffic, leads or sales!

As you can see, each Pin enables some sort of engagement with your product or service, helping to inform users and funnel them towards a purchase.

PINTEREST ADS STRATEGIES

With so many advertisement options, you may feel overwhelmed and unsure about which to choose. However, Pinterest helps you select which ones are best for your goals based on its five strategy options:

Build brand awareness

When it comes to building brand awareness, it’s important to choose the right pin ad strategy. For example, if you’re promoting a new product, you’ll want to use a different strategy than if you’re promoting a sale or special event.

The good news is that there are a variety of pin ad strategies you can use to build brand awareness.

Boost engagement with Pins

When it comes to holiday marketing, boosting engagement with Pinterest ads is a great way to reach a large audience and get people interested in your products or services. Pinterest ads can be targeted to specific pinners based on their interests, location, and other factors. And, like all promoted pins, you’ll pay only when someone clicks on your ad.

Direct Traffic to your website

Promoted pins have been shown to be effective in driving traffic to websites. In fact, businesses that use promoted pins see an average of 30% more website traffic from Pinterest than those that don’t. The important thing with this campaign objective, is to make sure that your pin includes a call to action (CTA) that encourages people to click through to your website. Without a CTA, people may not even realize that they can visit your website by clicking on your pin.

Build video audience

When it comes to promoting your video pins, there are a few things you can do to ensure that they’re seen by as many people as possible. First, make sure that your videos are high quality and informative. People are more likely to watch and share videos that are interesting and well-made.

Second, use keywords and hashtags when tagging your videos. This will help them show up in searches, and it will also make them more likely to be shared.

START PIN ADS TODAY

If you want to make the most of the holiday marketing window, don’t miss out the advertising opportunities provided by Pinterest.


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About The Author

Laura Rike

Laura Rike is a Pinterest Powerhouse. She helps high-performing business owners, content creators & influencers (like YOU) grow PROFITABILITY the right way with SUSTAINABLE systems, so you can be found first without tantrums over tech and trading sleep for success. She has helped clients and students bring in over 50k+ in revenue month after month. Laura’s clients have become industry leaders with 6-figure and up businesses, most now found on page one of Google and growing sustainably with targeted email leads daily. With over 3.2 Million monthly viewers on Pinterest alone, Laura has been featured as a guest on podcasts like Ultimate Marketer, Twin Cities Collective, and Small Business Revival

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