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To delete a pin on Pinterest or not to delete a pin, that is the question!
Should you be deleting the pins that aren’t bringing as much traffic as the other ones that you tested are?
Let me just go and make this short and sweet for you and simple and say DO NOT delete your pins. Done. Mike drop. I can walk away now, right?
No way! Let me explain why. Deleting pins is actually not going to help you at all. There are a number of different Pinterest strategies and reasons that I can go through as to why it’s not going to help you and how it might actually hurt you, but one of the things that I want to cover is when it is actually essential for you to delete a pin.
Wait, Laura, you just said don’t delete pins. Well, there are actually three reasons why you should delete a pin. Okay?
Broken Links On Pinterest
So the first reason that you should delete a pin is if you find out that the link when they click through the image goes to a broken or what I call a dead link, meaning it’s not going to pull up it gives them that 404 error 402 error like all the things it’s not showing them the value that you are trying to bring to them.
If you find out that that is true for one of your pins on your platform, I would suggest immediately deleting it, and then fixing the problem. So you can use that same image and repin on as a new PIN with the right link.
Unrelated Page Or Stolen Link
Tip or reason number two as to why you should delete a pin is if it goes to an unrelated page. So if you have a pin that’s talking about how you’re going to show them a video, but then you go to a homepage or landing page that’s not related one, you’re going to probably get marked as unhelpful or as a spammy post and to that person is going to be feeling unresolved, frustrated and probably still concerned about how to still answer the question they came to you in the first place.
So what you want to do is first before you delete that pin, you want to go in and see if you can edit it right. How many days was it that you pinned it? Has it been repaired and things like that, take that into account, see if you can edit it and put a right link in there. If you can’t it might be time to consider deleting the pin.
If you need help figuring out which of these strategies is best for you and your account, talk to a Pinterest coach. A coach helps you focus your efforts on successful strategies. Trial and error will involve wasting time by trying a range of strategies. After all, you don’t know what will work for you. A Pinterest coach, however, has plenty of experience. They know the types of strategies that produce the best results for each situation.
Time Sensitive Event vs. Evergreen
The third reason to delete a pin is if you have something that is time sensitive and not evergreen, meaning if you have a giveaway or an event that’s local, and it’s done, and it’s never going to happen again, it may be time to delete that pin.
My suggestion to you though, is to always think about what you’re putting out there in the world and how you can make it so that it is evergreen content. I have a client that we were just talking about how to turn Facebook events into evergreen events. So after the event happens, whether it’s local or virtual, how can you go into that event and update those people that said they were going to go to it or the people that are coming to it now past the date to show them that they can still get the good tips, whatever you are providing value help anything to make it more evergreen.
Try to see if you can make that event evergreen, which means like anytime they come to it, it will still be relevant to them. If you can’t, and it’s a giveaway or a promotion or an event that can’t be done that way, then it might be time to delete a pin.
If you guys have any questions about how to delete a pin, why to delete a pin, or Pinterest in general comment below and I would love to help you out.
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49 Comments
Von Joy
April 26, 2019What is a pin and why do you need them?? Yes new to this stuff
Von Joy
April 26, 2019What is a pin and why do you need them?? Yes new to this stuff😀🤔🤪
Von Joy
April 26, 2019Very cool
Von Joy
April 26, 2019Very cool😄😃
Elizabeth Williams
April 26, 2019Seriously love it!!
Laura Rike
April 26, 2019Elizabeth Williams thanks ❤
Laura Rike
April 26, 2019Elizabeth Williams thanks
Fran Hurley
April 25, 2019Please tell me what yo do.
Laura Rike
April 25, 2019Fran Hurley lol 😍 you got it
Laura Rike
April 25, 2019Fran Hurley lol you got it
Fran Hurley
April 25, 2019I have no idea
Fran Hurley
April 25, 2019Such a great background!
Laura Rike
April 25, 2019Fran Hurley thank you
Cyndilu Miller
April 24, 2019Not delete. Make secret if need be. Edit and unsecretize
Cyndilu Miller
April 24, 2019Not delete. Make secret if need be. Edit and unsecretize 😆
Cindy Gonzales Blackman
April 24, 2019I’m overwhelmed!
Laura Rike
April 26, 2019Cindy Gonzales Blackman oh don’t be! I can help you.
Cindy Gonzales Blackman
April 24, 2019This Cindy!! With BinspiredHome.com
Laura Rike
April 25, 2019Cindy Gonzales Blackman great site! 😍
Laura Rike
April 25, 2019Cindy Gonzales Blackman great site!
Cindy Gonzales Blackman
April 25, 2019Laura Rike Thank you
Carrie Adams
April 24, 2019Would it be better to update the link or delete and start a new pin with the new link?
Laura Rike
April 24, 2019Carrie Adams I prefer to delete and move with new link. That is my preference though not a hard stop and go rule.
Susan Shearer
April 24, 2019That sounds better
Laura Rike
April 24, 2019Susan Shearer perfect! Hope it was helpful.
Susan Shearer
April 24, 2019I don’t know the philosophy behind it but I’m t sounds like I should… tell me more
Laura Rike
April 24, 2019Susan Shearer you got it!
Susan Shearer
April 24, 2019I was noticing your background
Laura Rike
April 24, 2019Susan Shearer ya… You like it?? 😂
Laura Rike
April 24, 2019Susan Shearer ya… You like it??
Cynthia Branco Guy
April 24, 2019Is there a link to your mastermind?
Laura Rike
April 24, 2019Cynthia Branco Guy absolutely laurarike.com/pinterestmaster
Cynthia Branco Guy
April 24, 2019Thank you Laura, I though we needed to delete pins and clean up our boards every so often. What a relief to know that we don’t have to!
Laura Rike
April 24, 2019Cynthia Branco Guy no girl. Don’t waste your time there. 😘
Laura Rike
April 24, 2019Cynthia Branco Guy no girl. Don’t waste your time there.
Deborah Woods
April 24, 2019Catching you on the replay. I equip moms to raise happy kids with great people skills so that being a mom is easier and impactful.
Laura Rike
April 24, 2019Deborah Woods so Awesomesauce! Thanks for watching.
Miranda Sunderland
April 24, 2019I love your backdrop!
Laura Rike
April 24, 2019Miranda Sunderland thanks girly
Ellen McDowell
April 24, 2019Super helpful. So we could edit a pin to direct it to more recent info – right?
Laura Rike
April 24, 2019Ellen McDowell yes you can. I don’t suggest this as an overall strategy because it depends on the person/biz but it is an option.
Kelly O'Connor-statema
April 24, 2019Love the fun background
Laura Rike
April 24, 2019Kelly O’Connor-statema 😍 thanks hun
Laura Rike
April 24, 2019Kelly O’Connor-statema thanks hun
Ellen McDowell
April 24, 2019Hey Hey! I alleviate the overwhelm of online marketing for the non-tech savvy so that they can grow their leads, grow their clients and then their pocketbooks.
Ellen McDowell
April 24, 2019Well – if the link is no longer I might consider deleting a pin.
Ellen McDowell
April 24, 2019It is fun!!
Laura Rike
April 24, 2019Ellen McDowell thank you!! ❤
Laura Rike
April 24, 2019Ellen McDowell thank you!!
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