Pinning in Real-Time or Scheduling: What gets better results?

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DISCLOSURE: This post may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links, at no cost to you. Please read my disclosure for more info.



Do you need to be manually scheduling your pins? 

Have you been hesitant to try a 3rd party scheduling platform like Tailwind because you’ve heard it will hurt your traffic? 

Using a scheduling tool can make your pinning so much easier, but if you’ve been nervous to try it out here’s some information to put your mind at ease.

We’ll also be sharing what we discovered when we tested our own content pinning in real time vs. using a scheduler. 

What is Scheduled Pinning?

Scheduled pinning is using a 3rd party scheduling platform like Hootsuite, Buffer, or Tailwind to share yours or others’ pins. Tailwind is the most popular scheduling tool and it allows you to have access to analytics, Tribes, and other content that could interest your audience. 

Using any scheduling app cuts down on the amount of time you spend pinning and curating content and instead allows you to focus on creating the actual content.

What Is Live/Manual Pinning?

What counts as manual Pinning aka live Pinning aka Real-time Pinning? 

It’s pinning from within the Pinterest app.  When you create your pins natively, it’s considered manual pinning. And it’s anytime you use the “Pin it” button on someone’s site to share something.  

Some people believe they get better traffic when they post manually, which could be from any number of variables. The downside to manual pinning is the amount of time it takes to consistently post and share enough content.

It’s true that Pinterest wants you to spend time on their app.  So spend your time doing the things you can only do on the Pinterest app like organizing your boards and making your profile easy to navigate. Prioritize your pins and put your best-performing pins at the top. 

Which One Gets Better Results – Real-Time Pinning or Scheduling? 

Pinterest will always prioritize beautiful, clear images with helpful, or inspirational content. If your pins are low quality, inconsistent, or not optimized correctly then Pinterest won’t show them to anyone, no matter how you’re publishing them. The most important thing, once you’ve created good pins is to test out which method has a positive effect on your traffic, whether that’s posting natively or with a scheduling tool.  And if a scheduling tool allows you to focus on creating great content for your niche then use it. 

We ran a test on our own content to see which performed better: real time or scheduling the pins.  Here’s what we found. 

Real Time Vs. Scheduling #1

Real Time Vs. Scheduling #2 

Real Time Vs. Scheduling #3

In most cases, there was no difference at all in the impressions.  The thing that matters and makes an impact with Pinterest is that your graphics, description, and titles are optimized and appealing. 

Now that you know all about real-time Pinning and scheduling pins, you are ready to get unlimited traffic so you can scale your business PROFITABILITY the right way with SUSTAINABLE systems, so you can be found first without tantrums over tech and trading sleep for success.

The Pinterest Toolkit is a complete Pinterest system that makes it easy to get noticed, get re-pinned, and blow up your website traffic (and sales) in MINUTES! Filled with templates, swipe files for keywords & hashtags, video training, branding blueprints and more – get your toolkit for only $37 today!


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About The Author

Laura Rike

Laura Rike is a Pinterest Powerhouse. She helps high-performing business owners, content creators & influencers (like YOU) grow PROFITABILITY the right way with SUSTAINABLE systems, so you can be found first without tantrums over tech and trading sleep for success. She has helped clients and students bring in over 50k+ in revenue month after month. Laura’s clients have become industry leaders with 6-figure and up businesses, most now found on page one of Google and growing sustainably with targeted email leads daily. With over 3.2 Million monthly viewers on Pinterest alone, Laura has been featured as a guest on podcasts like Ultimate Marketer, Twin Cities Collective, and Small Business Revival

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