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Chris offers real world experiences to readers on how to save and smartly spend money. He offers advice on organization, career, travel, health, home, and life. Together we have been able to use Pinterest for money blogger niche to increase his traffic. Here is how we did it:
Table of Contents
Where he started
When we started working with this client, most of his traffic was coming from Google. He was getting some, but not a lot, of traffic from Pinterest. He was interested in driving traffic from Pinterest to his site. He was also interested in increasing his engagement and the design of his pins.
Why we were successful
As with all clients, we began by optimizing his Pinterest account for his niche. We created branded pin designs that would stand out in the feed and had a higher chance of being repinned.
We strategically published pins each week and focused on targeting fresh content and high performing content. We also began strategically reaching out to niche accounts that may be interested in his content.
Our team also focused on using Pinterest’s current best practices and utilizing many of the new features available.
Because of the strategies we implemented, we were able to increase the traffic from his Pinterest account to his website by over 350% in less than 30 days. We saw an increase in followers as well.
If you’re a financial blogger or in the finance / money niche, then it’s time to start using Pinterest strategically. You might be asking yourself why (even after the examples above lol), and the answer is simple: because Pinterest has over 100 million active monthly users that are interested in finance and making money. There are many ways for bloggers to use this social media platform to reach more readers than they would on other platforms. In this blog post, we will discuss how you can use pinterest as a financial blogger by following these 9 steps!
Step One: Create a pinterest account and setup your pinterest profile.
- Go to the Pinterest website, click “sign up” in the top right corner of the screen, and then enter your personal information (i.e., password).
- Complete any additional fields that are required for signing up (i.e., name and email).
- You will then be prompted to fill in your preferences for signing up (i.e., what you want your username to look like, your display name, the language that you would use on Pinterest- this is optional), and create a password for an account lock.
- After confirming all of these details, you are ready to set up your pinterest profile.
- Fill out the “About” section with an introduction about yourself and what kind of content that you would like to share on Pinterest.
- Take advantage of the opportunity to link your twitter account for automatic Twitter updates, or any other social media accounts (i.e., Facebook, LinkedIn).
- Add a link to your pinterest account on any other social media accounts that you have.
- Pin from the browser by clicking “pin new” in the top right corner of the screen and then entering an image URL (i.e., URL for blog post or article), description (a few sentences about the image or article), and then a tags for extra keywords.
- Pin from your blog by using the pinterest button on any of your posts, which will automatically open up to a pinning page with an image URL (i.e., URL for blog post or article).
- When you are done creating pins, create boards that represent categories of interests based on what is being pinned. For example, if you’re interested in finance news updates and personal finance articles related to financial niche blogging would be appropriate board names.
Step Two: Fill out relevant information about yourself so readers can find more content from you!
- Add some basic details such as who runs your account, where they live/d, and what they post about. You can also include a link to your website or social media accounts here so readers can find more information from you!
- Add some details about the content that will be pinned on this account (i.e., type of blog posts, photos).
- Fill out any additional sections with things like “what boards are most important to me?” if there is space for it.
Step Three: Make your pinterest profile public for easy access by others in order to share pins as well!
- Click the three dots next to your username at the top right corner of the screen and select “privacy settings.” From there, head down and select “public” under privacy settings.
- Click the three dots next to your username at the top right corner of the screen and select “settings.” From there, click on “pinners” under settings. This will take you to a page where you can edit which pinterest users are allowed to pin from your account (i.e., all people or just those who follow).
Step Four: Find images that represent what you’re posting about!
- Use Google Image search with key words related to finance niche blogging for example terms like ‘financial blogger.’
- You could also use Pinterest’s own image search by typing in keywords into their text bar at the top left side of any board/pins and hitting enter… this is especially useful for finding images related to the specific board that you’re on.
- You can also search for a particular image by clicking “search” in any Pinterest page and typing in keywords (i.e., pinterest strategy guide). Try experimenting with different terms and phrases to find new sources of inspiration!
Step Five: Fill out your pins with content about blogging, finances, or anything else relevant to your blog!
- Experiment with writing blog posts for each pin as well if there is space for it because this will give readers more information about what has been pinned from the account.
- If an article does not have enough text for a blog post (or would work better as a photo caption), include quotes from the article in italics with a link to the original post.
- Quote people from articles by using quotes within quotes and including an attribution of where they are quoted (i.e., “Quote Source” or ‘Source’) at the end of each quote so readers can find more information on what you’re quoting about!
- You don’t have to use text for all pins, but it is helpful if there isn’t enough detail in a photo caption or if you want to provide further explanation for why something was pinned.
- Use hashtags (#keyword phrases/etc.) when possible as this will make your content show up under that search term on pinterest’s homepage feed. It also helps other users find your content when they’re searching for pins with the same hashtag.
Step Six: Pin your blog posts!
You can pin a post to any board by clicking on “pin” and selecting that board from the dropdown menu or typing in the URL of the post you want to pin (i.e., pinterest strategy guide). It is helpful if you include links back to your website at end of each article, whether it’s through an image credit as shown above or through text and link at end of article. This will help readers find more information related to what has been pinned!
Don’t forget to re-organize boards regularly because sometimes people might search for things other than the specific board.
You can always pin things to different boards that are related to your niche, but think about the best way for people who might be interested in what you’re posting to find it easily! This means researching other boards and finding out which ones are most popular so that if someone is looking for something in particular, they’ll have better luck with your account because their search term will show up as a result of your posts on pinterest’s homepage feed.
Be sure not include any pins from websites or blogs that aren’t yours (i.e., quotes from articles without attribution/links). If you need an image credit at end of article rather than including links back to website, then just make sure you use the name of the original photographer/writer in your photo credit.
Step Seven: Once you’ve been posting for a while, try to be consistent with how often you update!
This is more difficult than it seems because there are just so many things that can come up and disrupt an otherwise well-planned strategy plan–trying not to overwhelm yourself by setting deadlines or end dates for consistency (i.e., “post at least twice per week” or “post consistently every day”…). It’s better if you’re flexible about this rather than forcing something that isn’t working out into place. Instead, focus on finding ways to keep going even when life throws obstacles into the mix; find new sources of inspiration, create pinning schedules, find a word-of-the day to include in each post.
Step Eight: Create boards for topics related to finance & money (i.e., “Financial Tips” or “Financial Freedom”)
Create boards related to the topics you talk about on your blog. This will make it easier for people who need help, advice, or information related to what you’re writing about to find out more without having to search through an entire account!
Organize them in a way that makes sense with other boards and with posts made by yourself–don’t forget that pinterest is also used as a social media platform where users can follow each others’ accounts (following one another). Be sure not include any pins from websites or blogs that aren’t yours (i.e., quotes from articles without attribution/links). If you need an image credit at end of article rather than including links back to website, then just make sure you use the name of the original photographer/writer in your photo credit.
Create a “Pinterest Strategy Guide” board as well to include links back to related posts on our blog and any other helpful resources we come across–this will help people find out more about what can be done with pinterest (or, if they’re looking for something specific that’s not being addressed elsewhere).
Step Nine: Experiment!
It might take some time before you get into a routine where things are working smoothly and it feels like everything is falling into place; don’t forget that there’s no one-size-fits all strategy plan–everyone has different interests, goals, and needs so experiment with lots of different approaches until you find what works for you.
Be sure not include any pins from websites or blogs that aren’t yours (i.e., quotes from articles without attribution/links). If you need an image credit at end of article rather than including links back to website, then just make sure you use the name of the original photographer/writer in your photo credit.
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