Pinterest Creator Fund

Pinterest creator fund
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Pinterest marketing offers different opportunities for your brand to grow and connect with your audience. From ad management and group boards to video Pins and the Pinterest Creator Fund, there’s a wealth of opportunity to explore and leverage.

The Pinterest Creator Fund is a program offered by Pinterest focusing on the growth and success of underrepresented creators. The program is designed to benefit people of color, people with disabilities, and members of the LGBTQ+ community — and here’s how it can work for you.

What Is the Pinterest Creator Fund?

The Pinterest Creator Fund is an initiative that aims to inspire and foster creative talent. The four-week workshop includes a jam-packed agenda with hands-on training to help creators succeed on Pinterest.

The program includes personalized consulting, a financial grant for content creation, and ad credits. It also involves in-depth discussions on topics such as Idea Pins and how to leverage Pinterest trends and measure campaign success.

Who Is in the Pinterest Creator Fund?

There are eight people in the first cohort of the Pinterest Creator Fund. The platform is looking to grow the number of creators by 10 with their second cohort.

Currently, Pinterest creators include:

  • Oyin Edogi
  • Anthony Gomes
  • Adela Guerra
  • Jomely Breton
  • Polly Irungu
  • Kayla Greer
  • Sara Toufali
  • Seyi Famuyia

Results of the Pinterest Creator Fund Program

Current members speak highly of the Creator Fund results. On average, Fund creators saw 2.9x more Idea Pin impressions. Monthly viewers increased by 72%, and combined, the eight creators gained over 24,000 followers.

The initiative helps to grow the creator’s audience and provides financial assistance to boost the quality of content produced. It also helps creators convert their content into cash flow.

Applying for the Pinterest Creator Fund

Pinterest encourages creators to apply for the supportive community when the next round of applications becomes available.

There are a few eligibility requirements that may differ from one cohort to another. For example, the applicant must come from a specific background, and their content niche must fit the cohort’s focus.

Currently, the Pinterest Creators Fund is opening up to non-U.S. creators, such as Brazil.  If eligible, fill out an application with Pinterest once applications open, and hope for the best during the selection process.

Understanding Pinterest Creator Rewards Program

The Pinterest Creator Reward Program offers a different way to get paid on Pinterest by creating original monthly Idea Pins in response to monthly goals set by Pinterest.

To become eligible, a creator must meet the following criteria:

  • Minimum 250 followers
  • Minimum 150 saves of your published Pins in the last 30 days
  • Over 18 years old
  • US creator living in the US
  • Use the Pinterest app on your mobile phone
  • Have created 3 Idea Pins in the last 30 days
  • Create original content

If you qualify with a business account, you will notice a “Get started” button on your account. From here, you can make money by meeting Pinterest’s prompted goal each month.

The program is still in its infancy and rolling out in small groups. At the start, creators could earn as much as $2,000 per goal, but this amount has stabilized to between $200 and $700 each. Ready to make money? Keep an eye on prompts and submit an Idea Pin timeously.

Are There Other Ways to Make Money on Pinterest?

While Pinterest Creator Fund and Creator Rewards provide an effective way to make money on Pinterest, other options exist.

Different Ways to Make Money on Pinterest

If you’re wondering how to monetize on Pinterest outside of a creator program, consider these options.

  • Promote affiliate links on Pins according to Pinterest’s affiliate guidelines
  • Start a blog and monetize your content using Pinterest to drive traffic
  • Start a Pinterest shop to promote your products
  • Explore brand partnerships and sponsored content
  • Pinterest TV allows creators to go live for 30-60 minute time slots and share skills with their audience

Tips to Make Money on Pinterest

When creating content with monetization in mind, the following tips should be kept front of mind, especially when creating content without a blog.

  • Create and post quality Idea Pins at least once a week
  • Apply for Pinterest TV to reach a wide, expansive audience
  • Set up for Creator Rewards once eligible
  • Include affiliate links wherever possible, including your profile and the body of Idea Pins
  • Invest in sponsored posts with relevant brands once your audience reaches a certain number

How Can I Make Money on Pinterest With a Blog?

Many Pinterest creators have a blog, and the social media platform helps boost the blog’s performance.

Pinterest helps bloggers drive traffic to their websites where the user engages with various affiliate links, increases traffic, and boosts the blog’s authority.

However, Pinterest strives to keep users on the platform, and driving outbound traffic must be strategic. For example, create a mixture of Idea Pins and Static Pins and link Idea Pins to your blog.

Join Forces With a Pinterest Expert

Pinterest has many different avenues and options for creators to find success. While you focus on your business expertise, you can connect with an expert Pinterest coach to guide your path to success.

Ready to get started? Book a call today!


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About The Author

Laura Rike

Laura Rike is a Pinterest Powerhouse. She helps high-performing business owners, content creators & influencers (like YOU) grow PROFITABILITY the right way with SUSTAINABLE systems, so you can be found first without tantrums over tech and trading sleep for success. She has helped clients and students bring in over 50k+ in revenue month after month. Laura’s clients have become industry leaders with 6-figure and up businesses, most now found on page one of Google and growing sustainably with targeted email leads daily. With over 3.2 Million monthly viewers on Pinterest alone, Laura has been featured as a guest on podcasts like Ultimate Marketer, Twin Cities Collective, and Small Business Revival

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