Pinterest Case Study: Refinancing Mortgage Loan Niche

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Creating, optimizing and growing a Pinterest for business account for a company helping families live financially free!

David Dutton and Michael Lush started Replace Your Mortgage to help people all across America learn how to utilize a HELOC to pay off their home.


About a month ago David reached out to me looking for help to widen his audience reach online. They have Facebook organic & paid dialed in as well as starting some amazing traction on YouTube but the biggest piece of the puzzle they were missing was Pinterest. I had no idea it would end up having such a seriously crazy level of reach and engagement within a matter of a few weeks.

Here is the account that I set up and started from scratch, as it stands today:

But, while reach on Pinterest is not always a number I track, the final organic monthly engaged people of 9.2k is what really blew my mind in such a short time. Now yes I get it some out there say those numbers are vanity numbers and to not pay attention to them, BUT I am here to say that if we are getting those numbers in a short time – the clicks, saves and leads are not far behind either. Want the proof? Keep reading! 😀

There is a clear system that I used to create this audience size and I can’t wait to share it with you.

I used one main tool Tailwind to make it happen.

In this post I’ll take you through every step I took to create massive organic reach that ultimately lead to an amazing new traffic source for my client. I hope you can use these tips to create massive reach and engagement for your account too!



If you don’t have these pieces in place, it’s going to be hard for this strategy to work for you. You need to know what the main goal is for you to be working towards in the beginning so you can set up the action steps to ensure you hit that goal.

  • Who do you serve?
  • What is the number one business objective?
  • What is the INTENTION behind your Pins?
  • Where will you lead your audience?


You want to be sure that you consider a number of factors when setting up your profile. 

  1. Your NameThis may sound silly, but elaborate a bit more than just putting in your name! If you’re building a Pinterest page for your business, use your business name for your display name and then add two keywords that describe what it is your business does. You can also use your regular name if this page is for a personal brand, but again add what you do (i.e. mommy blogger, copy writer etc).
  2. Use a professional profile pictureBusinesses can’t go wrong using their logo for this photo. If you’re a solo entrepreneur, blogger, or making this page for your personal brand, a professional photo of you smiling or laughing will invite people in and make them feel welcome. Again, make sure you are choosing images that are relevant to your brand and easily recognizable. If you don’t have a professional photo have a friend take lots of photos of you and choose one to use. Outside at sunset is a good time to get flattering photos!
  3. Create a great bioThis is where your followers will learn more about you and your business. The information you provide needs to reach out to them and help them understand what you do. If they can’t figure it out, they’ll click off your page before you can even show them your first pin. Not good. Use the 160 characters to talk about you, your business and what content you will be sharing. GET PERSONAL!


  • Make sure you know who you are speaking to and be clear about that in your description copy including a few keyword hashtags also.
  • Know what problem you are solving and be clear about that in your description.
  • Announce that you will be sharing a clear solution in your description letting them know if they click through they will be able to easily find that solution.
  • Ask your followers to Repin if they want to save for later or found true value in your offer. This may seem like a duh, but don’t assume people know what you want them to do. We aren’t mind readers! 

Some amazing results from an unpopular niche on Pinterest:

Here are the images to show the proof behind the claims and strategy above. THIS is why I say yes don’t just stop at monitoring the “vanity” numbers such as monthly viewers – BUT those numbers should be an indication that you are in the right direction to hitting your goals and strategy!

This is a Pin that is literally taking off. It has 74 click throughs to their website, which leads them to a specific blog post that then also is optimized for lead generation. These are the numbers after only three short weeks after it was posted on their Pinterest account.

This is Pin Activity which shows you what OTHER PEOPLE are saving from your website and account:

Now here are two images that show you what the analytics on the account right after we set up the account, fully optimized with keywords and some graphics to get the account jumpstarted. To now, where we are starting to gain great traffic to our specialized targeted audience.

Feb 22, 2019

March 7, 2019

I can’t wait until you try this crazy awesome strategy and test out your own results! Please let me know how it goes for you!

And, in case you’d like to up-level your skills, so that you can welcome in new traffic, leads and sales, join me for my upcoming Live Pinterest bootcamp!

About The Author

Laura Rike

Laura Rike is a Pinterest Powerhouse. She helps high-performing business owners, content creators & influencers (like YOU) grow PROFITABILITY the right way with SUSTAINABLE systems, so you can be found first without tantrums over tech and trading sleep for success. She has helped clients and students bring in over 50k+ in revenue month after month. Laura’s clients have become industry leaders with 6-figure and up businesses, most now found on page one of Google and growing sustainably with targeted email leads daily. With over 3.2 Million monthly viewers on Pinterest alone, Laura has been featured as a guest on podcasts like Ultimate Marketer, Twin Cities Collective, and Small Business Revival

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