Idea Pins (formerly story pins) increased client’s Pinterest engagement

Pinunion March 2021
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DISCLOSURE: This post may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links, at no cost to you. Please read my disclosure for more info.

As a rogue Pinterest Powerhouse, I absolutely love numbers, stats, and celebrating wins! So, I decided, I’m pulling the curtain back for you to show you the exact numbers we hit for our clients in March 2021 with the focus of story pins which Pinterest now calls Idea pins.

Our focus for March was to improve and increase our Story Pin strategy for several of our clients. Because Story Pins are a relatively new feature, we want to take advantage of the added engagement this brings. 

How We Use Idea Pins (formerly Story Pins) to Increase Client Engagement

Even though Pinterest is a visual search engine for inspiration and discovery, we know that it has a small social media element to it and want our clients to benefit from that added brand awareness.

By the end of March, we saw increased engagement on several of our accounts that implemented this strategy.

Here’s an example of story pins we created for one of our clients:

Maybe some of you are already on Pinterest but not sure of the true possibilities of the platform. Or you are just starting out and need some motivation to see the potential of the platform. The important thing here is that you know there is something more… and you are ready to have the Growth to Greatness system that will allow you to make it happen.

For Organic March 2021:

Monthly Views: 44,632,396

Impressions: 55,391,184

Saves: 308,369

Clicks: 390,273

story pins

For Paid March 2021:

Impressions 3,810,627

Saves 10,551

Clicks 14,315

Avg. CPC $0.35

Avg. CPM $3.65

Full Month Ad Spend: $3,003

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About The Author

Laura Rike

Laura Rike is a Pinterest Powerhouse. She helps high-performing business owners, content creators & influencers (like YOU) grow PROFITABILITY the right way with SUSTAINABLE systems, so you can be found first without tantrums over tech and trading sleep for success. She has helped clients and students bring in over 50k+ in revenue month after month. Laura’s clients have become industry leaders with 6-figure and up businesses, most now found on page one of Google and growing sustainably with targeted email leads daily. With over 3.2 Million monthly viewers on Pinterest alone, Laura has been featured as a guest on podcasts like Ultimate Marketer, Twin Cities Collective, and Small Business Revival

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