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As a rogue Pinterest Powerhouse, I absolutely love numbers, stats, and celebrating wins! So, I decided, I’m pulling the curtain back for you to show you the exact numbers we hit for our clients in March 2021 with the focus of story pins which Pinterest now calls Idea pins.

Our focus for March was to improve and increase our Story Pin strategy for several of our clients. Because Story Pins are a relatively new feature, we want to take advantage of the added engagement this brings. 

How we use idea pins (formerly story pins) to increase client engagement

Even though Pinterest is a visual search engine for inspiration and discovery, we know that it has a small social media element to it and want our clients to benefit from that added brand awareness.

By the end of March, we saw increased engagement on several of our accounts that implemented this strategy.

Here’s an example of story pins we created for one of our clients:

Maybe some of you are already on Pinterest but not sure of the true possibilities of the platform. Or you are just starting out and need some motivation to see the potential of the platform. The important thing here is that you know there is something more… and you are ready to have the Growth to Greatness system that will allow you to make it happen.

For Organic March 2021:

Monthly Views: 44,632,396

Impressions: 55,391,184

Saves: 308,369

Clicks: 390,273

Story pins

For Paid March 2021:

Impressions 3,810,627

Saves 10,551

Clicks 14,315

Avg. CPC $0.35

Avg. CPM $3.65

Full Month Ad Spend: $3,003


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