Creating A Viral Pin for Pinterest: Pinterest Case Study

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The visual inspiration of Pinterest is undeniable and can spark wonders in the imagination. The difference between simply pinning photos and truly making an impactful pin is based on following several principals that are easy to follow. Pinterest can be a very rewarding experience, especially when you are able to design an account that gets a lot of attention. The bottom line is that design matters.

How do you design on Pinterest?

There are various sizes and ratios to keep attuned to when working with photos. The first is a ratio of 2:3 and 1:3.5, however, when designing your masterpieces try to keep the size at 1,000 pixels 1,500 pixels.

These image specs allow for maximum visual effect and it’s sure to get you notices in an effort to encourage more pins. The name of the game is to design with a showcase mindset and having your technical game in check is important. 

How do you make a beautiful pin on Pinterest?

Image pins are essential to promote your website, blog, or to help add an extra coat of paint to an article. The more thought and care you take with your pins the higher the likelihood is that your account will get noticed. The share and embed element to Pinterest is something to keep in mind because it will give you an understanding of how images and stories interact.

Here are some pins we have created for clients that have brought in great amounts of traffic:

Pins tell a visual story and when utilized with journalism it helps guide the reader’s attention and keeps people engaged. The most successful Pins have another thing in common – a high-quality visual element. Try using the best camera you have access too and learn how to shoot photos properly in each environment – night photos, indoor lighting, exposures, etc.

Traffic within 30 day span from one of our clients during February 2020

SEND VIEWERS TO WEBSITES, BLOGS, AND MORE

These eye-popping Pins are ideal to promote a website URL – try adding a website link to images and a description. This step is crucial to have viewers returning to your Pins and shows that you are creating a Pinterest account with thought.

Followers appreciate the time and effort you put into your Pins and you will begin to see the attention that your Pins will receive. Start compiling your images on your computer and start uploading, have fun!

To save an image from your computer: 

  1. Click + at the bottom right corner of Pinterest and click Upload a Pin
  2. Click Choose Image and find the file on your computer
  3. Add a URL to your Pin and add a description
  4. Pick a board for your Pin
  5. Click Save

ADD CONTENT – KEYWORDS AND HASHTAGS

When people visit Pinterest they can search for images by using keywords and these can pop out of your description and titles. You want to think both on a specific scale and broad scale, this will allow you to position your description with keywords that will also help your Pins.

There are various opportunities to polish your keywords in the following areas. Try considering terms and industries that will be attracted to your style and story your images tell. It’s a good idea to use synonyms and unique terms to attract some unlikely attention too.

Explore these areas to tweak some of your keywords: 

  • Title
  • Description
  • Link text
  • Board name
  • Link alt text
  • Image caption
  • Page title
  • Page meta title
  • Page meta description
  • Page meta keywords

 Another area to consider keywords in descriptions are hashtags. In case you’re not familiar with hashtags, they are a quick method to organize Pins, posts, and other content under a keyword – #picoftheday, #interiordesign, #surfing, #funny, etc. These can help group your images and if your clever enough you can even start your own hashtag trend for others to follow and create a trend. 

Explore and discover what works for you, but at the same time learn the rules of creating successful Pins. Most importantly, throughout the entire process you should have fun. Enjoy these tips and insight into designing fantastic and successful pins.


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About The Author

Laura Rike

Laura Rike is a Pinterest Powerhouse. She helps high-performing business owners, content creators & influencers (like YOU) grow PROFITABILITY the right way with SUSTAINABLE systems, so you can be found first without tantrums over tech and trading sleep for success. She has helped clients and students bring in over 50k+ in revenue month after month. Laura’s clients have become industry leaders with 6-figure and up businesses, most now found on page one of Google and growing sustainably with targeted email leads daily. With over 3.2 Million monthly viewers on Pinterest alone, Laura has been featured as a guest on podcasts like Ultimate Marketer, Twin Cities Collective, and Small Business Revival

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