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As entrepreneurs, we know just how important video content is to grow our business. As moms, the resource we have a very limited supply of is time. But, what if we can create one video and turn it into 3 pieces of content? Or, 6…or 8? Imagine how much time busy Mom Entrepreneurs like us can save by a simple repurpose videos strategy.
Content repurposing (more specifically repurpose videos) is a strategy successful brands use to convert their videos into other content assets such as podcasts, blogs, social media posts and many other types of content. When you repurpose your videos, it helps you grow your content assets and expand your reach while investing less time. Mama Entrepreneurs, let’s put this strategy to work!
Table of Contents
What should you make a video about?
As the old adage says, “Write about what you know”. The same goes for creating video content. What knowledge do you have that is valuable to your audience? Creating videos enable you to easily share what you know and teach what you’re good at through your videos.
Having said that, don’t hesitate to add more value to your video by collaborating with others. Making your video “meatier” by working with people who have something to add to the subject is always a good idea. Here are some content ideas for your next video:
- Webinars – Sharing business tips and knowledge that you have gathered from your own experience helps position you as an expert in your industry. It also gives you an opportunity to engage with your audience real-time, answer their questions and get their input on a subject.
- Tutorials – We have all googled a how-to on a particular topic before. And, there are things that are just easier to learn when following a video tutorial. Creating video tutorials is a good opportunity for you to be viewed as a trusted source on a subject by your audience.
- Interviews – Collaborate with industry experts to do a video interview on a subject. You can also interview your customers or employees to give your audience different perspectives to learn from.
- Frequently Asked Questions – Stumped on what topic to create a video about? Turn to the questions your customers, blog readers, and social media followers frequently ask. Creating a video answering these questions is a good idea because you already know that there is a demand for content on those topics.
Lights…camera…action!
You don’t need a big production to add videos into your content strategy. Start with what you have – your laptop and even your phone. You don’t need expensive equipment to convey your message. All you need are recording and editing tools.
Recording your video
Your recording tools vary depending on the style and the content of your video. For example, if you are doing an interview, Skype or Hangouts on Air are some of the tools you can use. If you are showing your audience how to use a software, Screencast and Loom will be convenient. if you are conducting a webinar, GoToWebinar, Adobe Connect and Clickmeeting are some of the platforms that you can use.
Pro tip: Make sure to keep a copy of your Google Hangouts meeting or live webinars even if they are not originally intended to be published as videos. You can splice and edit parts of it or use all of it for your video content later.
Editing tools
You can use any editing tool that you are comfortable with. Choose an editing tool where you can trim, split, extract audio, and add royalty free music and images to your video. To create thumbnails, you can use a simple tool like Canva.
Pro Tip: When creating thumbnails or slides to be included in the video, make sure your image dimensions are at least 1280 x 720.
Pro Tip: The thumbnails and other images you have created can also be used as visuals for your blog posts, social media posts, and ads.
Publishing your video
As soon as your video is ready, you already have 3 types of content: a video, a podcast episode, and a blog.
Video – The most common platforms to publish your videos are on Youtube and Facebook. Create original titles and descriptions for each of these platforms. When publishing your video on Youtube, make sure to include it in a playlist with related content for easy access while you still have your audience in your channel.
Podcast – Use the audio from the video you have recorded and publish it as a podcast. iTunes and SoundCloud are the most common platforms to publish your podcast on. These platforms enable you to reach new audiences and give your current followers a new way to consume your content.
Blog – Unlike Youtube, Facebook, Soundcloud, and iTunes, your blog is a platform that you actually own. Because of this, your blog should be at the center of your content strategy.
If you wrote the script word for word before filming, with a bit of fine-tuning, you already have a blog in your hands. If not, you can use a transcription service to transcribe your blog for you.
Pro Tip: 85% of Facebook videos are watched without sound. Use your transcription to create subtitles for your video.
The possibilities are endless!
Videos, podcasts, and blogs are great formats to have in your content strategy. But, don’t limit yourself to these three. There are hundreds of content formats out there. Repurposing video content can take on many forms and you can be as creative with it as you want. Here are some ideas:
- Splice your content to create mini videos for Instagram
- Use excerpts to create a microblog on Linkedin
- Create a course on Teachable or Udemy by compiling a series of videos that discuss one topic
- Compile your related blog posts into an ebook
- Combine related podcasts into one audiobook
Creating and repurposing videos into various formats is an effective way to grow your content assets and communicate with your audience in the format that they are most receptive to and within the platforms that they enjoy using.
Repurposing Instagram Reels & TikToks for Pinterest
Have you seen those amazing Instagram and TikTok videos that are so creative and perfectly executed? And then you try to save them to your Pinterest board and… they’re not pinned? That’s because those videos were originally created for another platform! Don’t worry, you can still use them to create amazing pins for your Pinterest boards. Here’s how:
First, find a video that you love on Instagram or TikTok. (Make sure it’s one that’s public, since you’ll need the link to pin it.) Next, copy the link for the video and head over to Pinterest. Click on the “Create” button in the top right corner and choose “Video.” Paste in the link for the video, give it a title, and write a short description. Then click on “Create Pin.” You’ll have an amazing new pin that will get your followers excited about what you’re pinning!
