How We Used Video Pins to Help Our Client Go Viral!

#PinUnion May 2021
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DISCLOSURE: This post may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links, at no cost to you. Please read my disclosure for more info.



As a rogue Pinterest Powerhouse I absolutely love numbers, stats, and celebrating wins! So, I decided, I’m pulling the curtain back for you to show you the exact numbers we hit for our clients in May 2021.

This month, we started using video in many of our clients’ idea pins. One client, a food blogger, saw a huge benefit using this new feature. The first idea pin we tested using her recipe video content went “viral”, gaining her 14k saves, 370 followers, and 848 profile visits. 

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Although we couldn’t link to her content using this pin format, as the analytics show, she still received high engagement and profile visits that could convert to website visits!

video pin

Maybe some of you are already on Pinterest but not sure of the true possibilities of the platform. Or you are just starting out and need some motivation to see the potential of the platform. The important thing here is that you know there is something more… and you are ready to have the Growth to Greatness system that will allow you to make it happen.

For Organic May 2021:

Monthly Views: 35,335,822

Impressions: 39,187,340

Saves: 186,928

Clicks: 274,603

video pin

For Paid May 2021:

Impressions 2,270,892

Saves 5,273

Clicks 3,437

Avg. CPC $0.27

Avg. CPM $5.26

Full Month Ad Spend:  $1,848.33


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About The Author

Laura Rike

Laura Rike is a Pinterest Powerhouse. She helps high-performing business owners, content creators & influencers (like YOU) grow PROFITABILITY the right way with SUSTAINABLE systems, so you can be found first without tantrums over tech and trading sleep for success. She has helped clients and students bring in over 50k+ in revenue month after month. Laura’s clients have become industry leaders with 6-figure and up businesses, most now found on page one of Google and growing sustainably with targeted email leads daily. With over 3.2 Million monthly viewers on Pinterest alone, Laura has been featured as a guest on podcasts like Ultimate Marketer, Twin Cities Collective, and Small Business Revival

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