Turn your Facebook Cover Photo into a Call-To-Action that Converts!

tips on using the call to action button to increase your traffic and gain new followers
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Did you know that you can turn your cover photo into a call-to-action? I’m surprised by the number of people that I run across who seem totally surprised by this fact. It’s a really interesting and fun way to get people talking about your business and interested in what you have to offer them!

Creating a cover photo with a call-to-action button

This Facebook cover photo into a call-to-action idea is what we call “real estate marketing. The question remains though, how can you use this to drive traffic? My goal this week is to talk you through some of the sure-fire ways to use this option to your advantage. If you’re already well-versed in creating call to action(s) on say your blog or landing pages, you may be ahead of the pack, but you have to remember that Facebook does things a little differently. My point is, some of the knowledge transfers over and some simply does not.

Ok, so how does all of this work? Let’s take a look at some of my favorite options for using this really awesome CTA trick!


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1. The Facebook Page Tab

You may not know this but studies have shown that Facebook users prefer to stay in Facebook when they are browsing. Links that re-direct people to other websites don’t do nearly as well as the ones that keep them in the same platform. Because of this fact, you’ll want to create a special Facebook Page Tab. Just make sure that you’re making it clear that it won’t take them off of Facebook. How? I’m glad you asked!

Design your cover photo to make users click on your facebook tabs!

coverphoto_CTA_tabs2

Use similar colors and fonts in both your cover photo and Facebook page tab to make it clear that they are related. Something as simple as this can show people that they won’t be leaving the site and will make it more likely that they will click in the first place. Also, include text that reaffirms what you’re saying in your cover photo. Add an arrow where they should be clicking. If you just put your logo, people are bound to get confused. The best thing to do is to make this part glaringly obvious to them.

2. Promote A Website

Promote a website using your cover photo

Yes, I know that I just said people don’t like to leave Facebook when they are browsing. However, it can be done if you do it properly. What you want to do is to avoid making the link to the website look like its a hyperlink. The easiest way to do this is to avoid the color blue. Try using something that pops. The color red does a great job at this! List the URL clearly in your cover photo and add a time sensitive incentive to get things going. For instance, writing something like “Only 7 days to enter to win the madeupbusiness.com contest! Visit our website and start entering if you want to win a dream vacation!”. Structuring things like this is more likely to get you visitors to your website. This adds an incentive and looks clean, so people don’t mind leaving Facebook as much as they would in another situation. Just remember to make this all simple and easy to read!

3. Promote External Content

Promote an external content using your cover photo

If you have something like an ebook or a helpful infographic, you can use these in your cover photo! Again, this adds incentive (because they want to read these) and also gives you their information for future use. You may have a hard time getting everything to fit in a Facebook tab, but you can add your registration form rather easily. By doing this, they can easily click on your cover photo, fill out your form and receive the information they want without having to leave Facebook. And remember, people just plain don’t like leaving Facebook. This gives you a quick way to obtain their information and leaves them happy and satisfied with your brand. By making it easy for people, your telling your audience that you understand their needs and want to streamline the process for them.

Call me crazy but I find all of this really interesting. By understanding the minds of those who are going to be looking at your Facebook pages, you can increase your traffic and ultimately gain a ton of new followed and/or customers! To me, this is extremely exciting and just plain awesome! So much of social media is just understanding how people see things and how their mind’s work. It’s amazing to me that doing these simple things can make such a big difference. The way I see it, as long as this is driving traffic to my website and my customers are happy, I’m going to keep doing what I’m doing!

 

What questions do you have about creating a CTA?

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