Which Kind Of Traffic Is Better For Your Business: Organic or Paid? (The Answer May Surprise You.)

Which Kind Of Traffic Is Better For Your Business

Savvy entrepreneurs know that traffic (read people) is important.  In fact, Google receives about 65,000 searches per day.  But which is better: organic traffic or paid traffic? With businesses having different needs and different focuses, the road to getting the right kind of traffic is as varied as the business looking to get the traffic. But there are some common points to consider as you head down that organic versus paid path. Let’s start with…

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3 Pinterest Metrics You Should Be Monitoring

You’ve heard it time and time again: you need to be tracking your Pinterest analytics in order to create better pins.  But what do the metrics mean and which ones should you be monitoring?  Here’s an overview of Pinterest analytics to get you started. How do I use Pinterest analytics? If you have a business account, you’ll select analytics in the top left corner and click “overview.” You can filter your content by several variables.…

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Why Pinterest Video Will Help Promote Your Business Brand

In 2020, Pinterest video pins are becoming one of the most prized tools for businesses and brands who want to skyrocket their growth on Pinterest. And whether one is planning on using video pins or promoted videos, the return on investment can’t be beat. Here’s why. Why Pinterest Video? Pinterest video presents a huge opportunity for businesses. With Hootsuite reporting that a whopping 73 percent of Pinners say content from brands makes Pinterest more useful…

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How to take already huge traffic to the next level

How to take already huge traffic to the next level

So you’ve got a good rhythm going on Pinterest but you’re ready to step it up.  Where do you start?  Now more than ever, your pins need to be high quality and appeal to your niche market.  Here are my best tips for how to take your huge traffic to the next level – with client examples! Does promoting on Pinterest work? Pinterest is becoming more and more a pay to play platform. This means…

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Do Followers on Pinterest Matter?

Do Followers on Pinterest Matter?

How important are followers on Pinterest? This is a burning question that we often get from our clients and in the Facebook Group.  It seems like this is being emphasized again with the new “follower” button. Followers do matter, but they are not as important as you think.  It’s not the number of followers that matter, but the engagement. Pinterest pays attention to how engaged your followers are with your content. You want an authentic…

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