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Are you afraid to use Pinterest for your business? You’re not the only one – many business owners think that the platform is too overwhelming or unfamiliar, but let me assure you that this is far from true! Pinterest can be a powerful tool for businesses of all sizes. With its vast user base and huge reach, it has the potential to revolutionize how you promote your business. Whether you’re a small business owner or a large corporation, this platform is the perfect place for you to start building relationships with customers and engaging them more effectively. If you aren’t using Pinterest for business yet, this post will cover the major advantages of the platform that you are missing out on.
Table of Contents
Reach More People:
Pinterest has over 250 million active users, and that number is continuing to grow. This means that you have the potential to reach a large audience by using this platform. Promoting pins on the platform can lead to ten more pins, which can then lead to ten more pins, and so on – creating an exponential effect. If you are not using Pinterest, you are missing out on a lot of potential customers.
Get Your Website Seen:
Ever feel like your website is one big, deserted island? It was beautifully created and people who find it, love it, but getting people to it is the hard part. Right!?! Well, Pinterest can help with that!! Posting quality visuals & content on Pinterest helps to drive traffic back to your website. In fact, it is far better than social media for increasing website traffic. Social media is a place for people to get social and engage with one another. Pinterest is a search engine where people are specifically searching for the information that they need. With good content and high user engagement, you’ll be able to gain even more attention from viewers who are interested in what your business has to offer.
Understand what People Want:
Pinterest offers a unique feature where you can explore current trends. Following those who follow you can provide you with a glimpse into their inspiration and mindset. This enables you to stay informed on what’s currently popular and leverage this knowledge to position your products and offers accordingly. Thus, Pinterest presents a valuable opportunity to gain insight into the latest trends and consumer behavior.
Get Crazy High Engagement Rates:
People often turn to Pinterest not just for research but also for inspiration; this is why it’s so effective for businesses! With its huge reach, 80% greater viral rate than Twitter, and massive user engagement rates, Pinterest can be crucial in getting your products and services seen and shared.
Easily Convert Looky-loos into Buyers:
Pinterest is great at converting browsers into buyers with its streamlined process that significantly reduces the number of steps necessary from discovery to purchase. By making use of rich pins users can access links directly from the pin itself, leading them straight to the purchase without much effort. It’s almost like using a big visual search engine that helps potential customers find exactly what they need quickly and easily reducing the time taken between browsing and buying.
The truth is, if you aren’t using Pinterest for your business already, you are already missing out on the huge benefits that it can bring to your business. From increased awareness to additional traffic, new leads, and easier sales, the advantages of using Pinterest for business are impressive – making this powerful platform an invaluable asset for any business. So don’t be afraid to take advantage of all that Pinterest has to offer!