15 Ways to Use Pinterest to Promote Your Etsy Shop

15 Ways to Use Pinterest to Promote Your Etsy Shop
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Are you an Etsy shop owner looking to increase your sales and build your brand?

An often-overlooked platform to do this is Pinterest. Tons of business owners are receiving excellent results from putting this it to work for them. Read on for 15 tips on how to use Pinterest to promote your Etsy shop.

1. Use the Same Profile Picture that You Do On All Social Media

If you have 10 social media accounts but have different profile pictures for each one, your audience may not be sure if it is the same shop. Having a consistent brand throughout makes you recognizable. Choose one profile picture for all accounts.


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2. Understand that Pinterest is a Search Engine, Not Just a DIY Board

Many business owners mistake Pinterest as simply a place for moms to share recipes and arts and crafts projects. That is a big mistake. Pinterest is more than just a website full of pictures. It actually acts much more like a search engine than anything else. Pinterest pages show up in Google search results, too. Do not ignore this valuable platform.

3. Keywords are Important Here, Too

Because Pinterest acts as a search engine, it is very important to pay attention to keywords as these will help interested people find your pins and products.

4. Titles and Headlines are Just As Important

Again, as this is a search engine, the right titles and headlines can make a huge difference for your Etsy shop.

5. Make It Easy for Your Audience to Share Your Images and Products

Add a Pin It Button to your Etsy shop so your shoppers can share your products on their Pinterest accounts.

6. Create Eye-Catching Images That They Will Want to Share

Adding a Pin It button will do no good if the image is low quality. Pinterest is full of bright, well-lit photos. Be sure that your images look good so your shoppers will want to share them.

7. Pin Consistently

Pinterest is an extremely active platform. Images are being pinned and re-pinned constantly. Some people pin up to 100 times a day. In order to stay relevant, you need to pin constantly as well.

8. Remember That Quality is Much More Important Than Quantity

A note on the consistency: pinning a bunch of low-quality images will not help you. Quality is the key here, so it is better to re-pin the same 20 images over and over again while you make new ones than to rush and make 100 bad quality ones.

9. Pin at Different Times Through the Day

Just as you have probably noticed shoppers visit your shops at different times throughout the day, the same is true with Pinterest. Do not post all of your pins at once. Instead, spread them out through the day.

10. Schedule Your Pins in Advance to Help You Stay Consistent

As an Etsy shop owner, you have tons of other tasks that need your attention, so you are probably wondering how on earth you will put this much effort into Pinterest. The good news is there are tons of social media schedulers available now that will pin to your board for you. After you have set your account up and created your pins, you can schedule them in one of these schedulers, such as Tailwind, and you can get back to other tasks.

11. Pin Other People’s Pins, Too

Remember the golden rule? “Do unto others…”? Not only is that the kind way to live, but it can help build your Pinterest account, too. Sharing other people’s content will help them, sure, but curating their content will get extra eyes on yours, as well.

12. Do Not Be All Business

Remember that these are people looking at your pins. You should act like a human, too. Many business owners add boards to their account of stuff that they like just to have another way to connect to their audience. Show that you are there for more than sales.

13. Link Up With Other Etsy Shop Owners

Connect with other Etsy shop owners. If they are currently or wish to begin using Pinterest marketing for Etsy, you can help one another out. You can create collaboration boards, share one another’s products, etc.

14. Respond to Your Commenters

When someone comments on your pins, respond to them. This is one way to build relationships.

15. Link Your Images to a Great Landing Page

All the great pins in the world will do no good if you lose your shoppers on your landing page. Pay close attention to your shop, make it user-friendly with great images and attractive descriptions. Link your pins to the page once you are sure your shoppers will appreciate the first view they have.



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About The Author

Laura Rike

Laura Rike’s inspirational motivation and incredible work ethic represent the core value behind what Envizion is all about as a company. Her knack for taking limited information from clients and creating a comprehensive marketing vision makes Envizion the ultimate marketing solution for small businesses and entrepreneurs. When she is not revitalizing marketing campaigns for clients or working on the latest creative art project with her young son, Laura can be found nurturing her health-conscious tendencies tackling the latest Crossfit session.

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