How to Create Pinterest Boards the Right Way

How to Create Pinterest Boards the Right Way
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DISCLOSURE: This post may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links, at no cost to you. Please read my disclosure for more info.



Once you’ve learned how to create the perfect pin with your best content, the next step is figuring out how to organize it. 

This is where Pinterest boards come into play.  Boards are how you categorize, organize and collect all your pins. 

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There’s definitely a method to using boards the right way. One that will help direct customers to the content they want to see. 

Here’s the best way to effectively use Pinterest boards for your business.

What are Pinterest boards?

If someone visits your profile, what will they find? 

You’ve created some great pins, using beautiful images, with compelling captions and great content that tells a story, but how will your customers find them?

Pinterest boards allow you to categorize your pins based on topics of your choosing. 

To create a new board from your profile: 

  1. Click your profile photo to open your profile and click Boards
  2. Click Create board
  3. Enter a name for your board and click the box next to “Visibility” if you want to keep this board secret
  4. Click into the “Add dates” field to add a start and end date 
  5. Click Create
Pinterest boards

Within each board, you have the option to create sub-categories to make it even easier to find a certain pin, although it’s better to have more specific boards rather than overly general boards with multiple sub-categories.

How should I categorize Pinterest boards?

The best way to categorize your boards is to look at your analytics to see which topics are the most popular. 

Think about the reasons why customers visit your brand on Pinterest and create boards for those topics. Then add your pins into the most appropriate boards. 

If you have already created your boards, you can edit them with the new keywords or titles.

Pinterest boards

Be sure to pin your most popular pins to the top of each board, so a new visitor will see the best of what you have to offer.

After you’ve decided how to organize your boards, you can go to your profile settings and choose the custom setting. This allows you to put your boards in an order that makes sense for your business. 

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There’s a few different ways that could work.  Try putting one of these at the top of your profile page:

  • Your most popular boards
  • Seasonal boards 
  • Featured boards section 
  • Boards that reflect the content at the top of your sales funnel 
Pinterest boards

Try out some different things and follow up with your analytics to see what works best for your traffic.

What is the most effective way to use boards on Pinterest?

Boards are great organizational tools for you and your clients, but they are also important for Pinterest SEO. You want to make sure that your title and describe your boards using keywords that your clients will use. 

Go to the Pinterest search bar and look at the suggestions when searching related topics and use those keywords in your boards. 

Pinterest will use these keywords in their algorithm to decide how relevant your pins are to a pinner. This is one more reason why you want to make sure your boards are more specialized and that you are putting pins in the appropriate categories. Otherwise, Pinterest will decide that your pins aren’t relevant and they won’t be shown in the smart feed at all.

Ready to up your game and use better keywords on your Pinterest Boards?

Check out the Pintastic Hashtag and Keyword Swipe File!

You’ll get a list of 700+ niche specific keywords & hashtags, all researched so it’s SUPER EASY (copy & paste) to get your pins to go viral & be seen FIRST! It also makes your boards more visible in the search results.

You are an amazing and busy entrepreneur. That is why I spent countless hours (like over 200) researching, testing and organizing the BEST keywords + hashtags that have brought in over 626,935 clicks & $33,070 for my clients in less than 30 days!! 

Grab your copy of the swipe file here!


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About The Author

Laura Rike

Laura Rike is a Pinterest Powerhouse. She helps high-performing business owners, content creators & influencers (like YOU) grow PROFITABILITY the right way with SUSTAINABLE systems, so you can be found first without tantrums over tech and trading sleep for success. She has helped clients and students bring in over 50k+ in revenue month after month. Laura’s clients have become industry leaders with 6-figure and up businesses, most now found on page one of Google and growing sustainably with targeted email leads daily. With over 3.2 Million monthly viewers on Pinterest alone, Laura has been featured as a guest on podcasts like Ultimate Marketer, Twin Cities Collective, and Small Business Revival

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