How We Increased Traffic Using Pinterest for Interior Design Business client

How We Increased Traffic Using Pinterest for Interior Design Business client
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DISCLOSURE: This post may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links, at no cost to you. Please read my disclosure for more info.



In February, we focused on strategies to increase traffic for our client.  One of our main priorities when utilizing Pinterest for interior design business, was to improve the quality of her branded video pins. We wanted to move beyond animated text style pins to make something more eye-catching to her audience on Pinterest.

By the end of the month, we met our goal of getting her branded content in front of more of her ideal clients and also increasing her website traffic. 

Pinterest for interior design business

Pinterest for Interior Design Business

Pinterest is a great marketing tool for any business, so why not use it to promote yourself as an interior designer? 

Pinterest has become one of the most popular social media sites in recent years with over 450 million active users on Pinterest per month and can be a powerful marketing tool for interior designers looking to grow their business and increase traffic to their website.

Pinterest is an online pinboard that can be used to organize and share things like images, videos, quotes, and more. This makes it an excellent platform for interior designs to share high-quality images of their work and attract new customers. 

In this article, we will discuss how Pinterest can help your business grow and generate more revenue!

#PinUnion February 2021

Do interior designers use Pinterest? 

Yes, interior designers make use of Pinterest to promote their brand all the time. Pinterest is a great way to connect with customers and other interior designers. 

Interior design is actually very well suited to Pinterest because it is an inherently visual business. 

Pinterest allows interior designers to show off their work in a way that emphasizes the visual appeal of their work on a platform specifically designed to show off high-quality images. 

What are some of the benefits of using Pinterest for Interior Designers? 

There are a number of benefits to using Pinterest for interior designers, including: 

  1. Pinterest makes it easier to share images and ideas with others, which can help you reach a wider audience.
  2. Pinterest is an inherently visual social media site that provides interior designers with a platform they can use to show off their work.
  3. Pinterest can help you connect with potential clients. 
  4. The platform is a great way to build a following around your interior design work and have your content shared by those who follow you.

Is Pinterest bad for designers?

If Pinterest is so great, why are many interior designers still hesitant to use it? 

Interior designers may be hesitant because they feel that it’s not right for their business or doesn’t have any benefits.

This just isn’t the case.

Research shows that, of the 450 million active users on Pinterest, 66% of them are actively using the platform to search for products and services to purchase

This makes Pinterest an excellent platform for interior designers to interact with potential customers and drive sales. 

How do I advertise my interior design business?

The first step in advertising your interior design business on Pinterest is to create Pinterest Business Accounts for yourself  and your other employees. 

Once you have created Pinterest Business Accounts, the next step is to pin high-quality images of projects that reflect both your style and expertise in design. 

Think about what kind of home designs appeal most to your ideal clientele when choosing which interior design concepts or photos should be pinned on Pinterest.

Use relevant keywords to increase SEO on your pins and follow other interior designers to see how they are marketing their business.

Once you’ve got these fundamentals covered, you can start shaping your Pinterest marketing efforts based on the information you can get from your Pinterest analytics. 

It really can be that easy!

Our Agency Stats For Organic Management February 2021:

Monthly Views: 44,620,212

Impressions: 55,168,591

Saves: 307,472

Clicks: 389,367

interior design

For Paid Management February 2021:

Impressions 3,810,627

Saves 10,551

Clicks 14,315

Avg. CPC $0.35

Avg. CPM $3.65

Full Month Ad Spend: $3,003


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About The Author

Laura Rike

Laura Rike is a Pinterest Powerhouse. She helps high-performing business owners, content creators & influencers (like YOU) grow PROFITABILITY the right way with SUSTAINABLE systems, so you can be found first without tantrums over tech and trading sleep for success. She has helped clients and students bring in over 50k+ in revenue month after month. Laura’s clients have become industry leaders with 6-figure and up businesses, most now found on page one of Google and growing sustainably with targeted email leads daily. With over 3.2 Million monthly viewers on Pinterest alone, Laura has been featured as a guest on podcasts like Ultimate Marketer, Twin Cities Collective, and Small Business Revival

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