How Infographics Increased Pinterest Saves by 35%

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DISCLOSURE: This post may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links, at no cost to you. Please read my disclosure for more info.



As a rogue Pinterest Powerhouse I absolutely love numbers, stats and celebrating wins! So, I decided, I’m pulling the curtain back for you to show you the exact numbers we hit for our clients in April 2021.

This month, we focused on diversifying pin content for one of our clients. This included A/B testing different pin designs and incorporating infographics provided by the client into our strategy.

increase Pinterest Saves
increase Pinterest Saves

We used specific UTM codes so we could track traffic from Pinterest to the pins we were testing. Interestingly enough, there were no significant differences in analytics to suggest one will do better than the other. 

On the other hand, the client’s infographics were receiving more Saves, as pinners likely wanted to hold on to this valuable information contained in the image. 

From March to April, this client saw an increase of 35% in Saves. 

Maybe some of you are already on Pinterest but not sure of the true possibilities of the platform. Or you are just starting out and need some motivation to see the potential of the platform. The important thing here is that you know there is something more… and you are ready to have the Growth to Greatness system that will allow you to make it happen.

For Organic April 2021:

Monthly Views: 39,265,688

Impressions: 42,846,690

Saves: 230,555

Clicks: 316,187

increase Pinterest Saves

For Paid April 2021:

Impressions 3,391,776

Saves 8,473

Clicks 8,351

Avg. CPC $0.51

Avg. CPM $4.19

Full Month Ad Spend: $163.68


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About The Author

Laura Rike

Laura Rike is a Pinterest Powerhouse. She helps high-performing business owners, content creators & influencers (like YOU) grow PROFITABILITY the right way with SUSTAINABLE systems, so you can be found first without tantrums over tech and trading sleep for success. She has helped clients and students bring in over 50k+ in revenue month after month. Laura’s clients have become industry leaders with 6-figure and up businesses, most now found on page one of Google and growing sustainably with targeted email leads daily. With over 3.2 Million monthly viewers on Pinterest alone, Laura has been featured as a guest on podcasts like Ultimate Marketer, Twin Cities Collective, and Small Business Revival

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