Idea Pins Double Engagement Rates For This ECommerce Client

Idea Pins double engagement rates for this eCommerce client
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DISCLOSURE: This post may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links, at no cost to you. Please read my disclosure for more info.



Our focus client this month is a Liquor and Wine eCommerce shop. They wanted to focus on consistent engagement increases and growing their website traffic. They were also interested in linking their email campaigns to their Pins. 

Table of Contents

Our Strategy

Our focus for this client was having a strong strategy that contributed to his consistent growth.  

We first started by creating branded pins designs for a cohesive look and feel for the profile page, to improve brand awareness, and for the client to use with their email campaigns. 

idea pins, Pinterest engagement rate
Need help creating an organic Pinterest strategy? Steal my exact steps: Amazing results from an unpopular niche on Pinterest

Next, we added Idea Pins to his strategy.  We have found that this helps improve engagement growth per Pinterest’s new best practices.  

We also focused on weekly fresh pin designs, engagement in TailWind communities, using video pins, and following other targeted accounts.  Together, all these elements led to increased engagement, traffic, and sales. 

Results

The engagement for this client over the last 60 days doubled and their Pinterest sessions (aka traffic) increased as well.  

The image below shows the engagement rate since starting with SimplyPintastic.  Like many clients, when a new strategy is introduced to their account (or to an account that’s been inactive) there is usually a huge boost, then it levels out more consistently over time.  

We are constantly adapting to the creative changes of Pinterest.  Including Idea Pins in the strategy led to significant traffic growth from these pins. 

Are you looking for results similar to this? 

Let’s chat!

We help our clients achieve amazing results on Pinterest.  Whether you have a big launch coming up, want to adjust your strategy, or need to bounce ideas off someone, we can help!

Schedule a consultation so we can tackle your questions and maximize your Pinterest efforts to make the most of your time and strategy. 


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About The Author

Laura Rike

Laura Rike is a Pinterest Powerhouse. She helps high-performing business owners, content creators & influencers (like YOU) grow PROFITABILITY the right way with SUSTAINABLE systems, so you can be found first without tantrums over tech and trading sleep for success. She has helped clients and students bring in over 50k+ in revenue month after month. Laura’s clients have become industry leaders with 6-figure and up businesses, most now found on page one of Google and growing sustainably with targeted email leads daily. With over 3.2 Million monthly viewers on Pinterest alone, Laura has been featured as a guest on podcasts like Ultimate Marketer, Twin Cities Collective, and Small Business Revival

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