How to Stay Ahead of Social Marketing Strategies

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DISCLOSURE: This post may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links, at no cost to you. Please read my disclosure for more info.



Are you excited about all of the recent changes in social media? I totally am.

Social media engagement is challenging enough. You want to keep things rolling, connect with your fans, and provide content which makes them come back for more. Then somewhere in your newsfeed is that dreaded update: Google (or Facebook, Twitter, Instagram, etc.) changes the rules. On the positive side, you see something new you like, and you want to get yours out there — now.

SEO Rules

When the rules keep changing, you get out of the “zone” of content creation and start worrying about word count, metadata, titles, and other details. You may scream behind closed doors, but somebody’s gonna ask, “are you all right?” When you explain that it’s something about long-tail keywords or H2 headings, they just shake their head and walk away, maybe after patting you on the head. You’re in a strange world, all alone. Except you’re not — as of now.

Together, we make the big picture happen

Left brain — logical, and right brain — creative together make your social marketing machine work. You don’t have to play both roles, either. In fact, few people can do both effectively. You do the creative. While you’re coming up with new ideas and content and connecting with your fans, I’ll be digging into the latest social media engagement techniques. I’ll try them out, then let you know how to fit them into your work in our group coaching.

Practical solutions instead of technical details

Even if you get the technical side as well, you’ve still got to work it. You need to see how it fits into your social media strategy. You’ve got to wrap your mind around it, then hope that you got it right as you deploy the latest round of media. That means spending more time on your metrics, watching your dashboards, and interpreting the results. If you have the time. Which you don’t, right? I’m here to keep you on track so that you can use your metrics to count the cash you’re earning, not worry about whether you’re retaining your audience and drawing in new fans.

Here are the essential angles to social marketing as I see them:

  • Strategy — How you are connecting with the social media world
  • Systems — Your technical foundation, from your platforms like FB, Twitter, and YouTube to the tools you use to create content
  • Results — What you see when you’re in tune with the social media world around you

Coaching makes it personal

We come back to what makes you excited and what makes me excited. I get excited over new social media engagement strategies and important changes in technology. Probably, something else makes you excited. Your bank balance, I bet. Seeing a post go viral. Gaining authority in your specialty. Finding your voice. And we both get excited over one thing in particular: your success. It’s good for both of us.

It’s not what you believe — it’s your results

Mythology gives hope, but not results

Have you bought into marketing myths? Overwhelmed by social marketing techniques, many people “get religion” and market by their faith in a method, rather than keeping up with the latest concrete information. Even when results are off, they fall back on beliefs and keep trudging down the path, even if the woods are getting darker.

Social Media Marketing Group Coaching helps keep you on track

is especially common if you’re a solo entrepreneur without others to bounce ideas off of, but a whole office of social media marketers can have a group hallucination that just keeps reinforcing itself.

Let’s use the magic of tested techniques

Instead of wand-waving and three wishes from a genie, let’s put some science into this, shall we? It may not hurt to have a good luck charm, but getting things right can buy you lots of very nice charms. Join in and see.


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About The Author

Laura Rike

Laura Rike is a Pinterest Powerhouse. She helps high-performing business owners, content creators & influencers (like YOU) grow PROFITABILITY the right way with SUSTAINABLE systems, so you can be found first without tantrums over tech and trading sleep for success. She has helped clients and students bring in over 50k+ in revenue month after month. Laura’s clients have become industry leaders with 6-figure and up businesses, most now found on page one of Google and growing sustainably with targeted email leads daily. With over 3.2 Million monthly viewers on Pinterest alone, Laura has been featured as a guest on podcasts like Ultimate Marketer, Twin Cities Collective, and Small Business Revival