7 Actionable Pinterest Growth Hacks

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If you are a content creator or a blogger or have your own business, driving traffic to your website with Pinterest is essential. Here are seven super actionable Pinterest growth hacks to boost your Pinterest strategy to get more traffic and leads and make more sales.

Create Viral Boards

Work towards having your boards show up when people search for their keywords. Rather than having one pin show up for a particular keyword, have your whole board come up. Ranking the board is vital to drive people to your board. However, people also need to engage with it.

The Pinterest hack is to make your board a hotspot for that topic. By more people engaging with the content from your boards, Pinterest ranks your board higher and shows it to more people. It is vital to create content that is valuable and helpful to the user. Creating pins that get repines is essential as it will create an infinite loop that will drive traffic to your links.

All essential information in regard to the topic of interest should be available on your board. You can equally pin other peoples content provided it’s great. Pinning other peoples content helps drive more traffic to your board, making it more valuable. Boards linking to multiple quality domains perform better as opposed to boards with pins of only one field.

DOWNLOAD 25+ PINTEREST TEMPLATES

OPTIMIZE YOUR BOARDS FOR TOPICS

The primary Pinterest strategy is optimizing for Pinterest SEO by using a keyword that people are searching for.  Enable rich pins validation on your blog posts. Pinterest will then be able to scan your post for keywords and collect metadata automatically. Add a pin button to your website to make it easier for people to share your work.

Pinterest also allows you to follow topics, people, and board users. By following topics people are actively searching for and engaging with, you attract more traffic to your board. Your pins will show up in topics feeds and the user’s homepage if you follow their content.

By using sub-topics to name and optimize your boards, you are more likely to double your target audience. It is therefore advisable to call your boards after topics and keywords. Themes can also be used to identify new keywords and identify issues that are trending. This gives you an idea of what new content to create based on what you find.

USE ANALYTICS TO CREATE VIRAL PINS.

By pinning other people pin, you can view the analytics of those pins. The analytics feature allows you to identify pins that are trending, what type of colours drive the most clicks, and what headlines convert into viral headlines.

USE A POPPING HEADLINE

Your headline determines whether people click on your link or keep scrolling. It is essential to create captivating headlines. Heading containing negative superlatives, performed way better as compared to headlines containing positive words. The use of number brackets and colons increases the number of people who click on a particular topic.

HIDE PINS IN YOUR POSTS

Hiding relevant pins with keywords and alt descriptions will increase traffic to your posts. You can hide pins to your post by switching to HTML view. Hidden images will become visible to anyone who visits your site, giving your users option on models they would wish to pin. When you hide pins in your post, additional keywords are added to the alt description.

I personally use Tasty Pins. Most think this is just for food bloggers with recipes but trust me when i say it is a blessing in disguise for those who use wordpress!

LISTEN TO PINTEREST

It is essential to understand your key stakeholders when running a business. Keep yourself up-to-date by following Pinterest on Pinterest and other social media platforms while also reading up their blogs. Understand the objectives and priorities of your business to align your social media strategy.

DON’T FIGHT THE PINTEREST ALGORITHM

The fighting of an algorithm is fighting a losing battle. Understand why the algorithm works the way it does in your business. Identify areas where not much traffic is derived. An example could be the use of group boards. Where your entire Pinterest strategy is based on group boards, then you are likely to experience a drop in traffic. Group boards are not performing well as they used to as in driving traffic as this is not what Pinterest had in mind.

When starting with a new profile, it would be beneficial to join as many group boards as possible. Once you have gained a bit of traffic, use analytics to filter out group boards that will be beneficial to your topic. Once you become an established pinner, be very selective with the boards that you join. Pick on groups with a low contributor, large following and pin count.

Identify your niche and only join groups that are relevant to your niche.


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About The Author

Laura Rike

Laura Rike is a Pinterest Powerhouse. She helps high-performing business owners, content creators & influencers (like YOU) grow PROFITABILITY the right way with SUSTAINABLE systems, so you can be found first without tantrums over tech and trading sleep for success. She has helped clients and students bring in over 50k+ in revenue month after month. Laura’s clients have become industry leaders with 6-figure and up businesses, most now found on page one of Google and growing sustainably with targeted email leads daily. With over 3.2 Million monthly viewers on Pinterest alone, Laura has been featured as a guest on podcasts like Ultimate Marketer, Twin Cities Collective, and Small Business Revival