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Are you excited about all of the recent changes in social media? I totally am.
Social media engagement is challenging enough. You want to keep things rolling, connect with your fans, and provide content which makes them come back for more. Then somewhere in your newsfeed is that dreaded update: Google (or Facebook, Twitter, Instagram, etc.) changes the rules. On the positive side, you see something new you like, and you want to get yours out there — now.
SEO Rules
When the rules keep changing, you get out of the “zone” of content creation and start worrying about word count, metadata, titles, and other details. You may scream behind closed doors, but somebody’s gonna ask, “are you all right?” When you explain that it’s something about long-tail keywords or H2 headings, they just shake their head and walk away, maybe after patting you on the head. You’re in a strange world, all alone. Except you’re not — as of now.
Together, we make the big picture happen
Left brain — logical, and right brain — creative together make your social marketing machine work. You don’t have to play both roles, either. In fact, few people can do both effectively. You do the creative. While you’re coming up with new ideas and content and connecting with your fans, I’ll be digging into the latest social media engagement techniques. I’ll try them out, then let you know how to fit them into your work in our group coaching.
Practical solutions instead of technical details
Even if you get the technical side as well, you’ve still got to work it. You need to see how it fits into your social media strategy. You’ve got to wrap your mind around it, then hope that you got it right as you deploy the latest round of media. That means spending more time on your metrics, watching your dashboards, and interpreting the results. If you have the time. Which you don’t, right? I’m here to keep you on track so that you can use your metrics to count the cash you’re earning, not worry about whether you’re retaining your audience and drawing in new fans.
Here are the essential angles to social marketing as I see them:
- Strategy — How you are connecting with the social media world
- Systems — Your technical foundation, from your platforms like FB, Twitter, and YouTube to the tools you use to create content
- Results — What you see when you’re in tune with the social media world around you
Coaching makes it personal
We come back to what makes you excited and what makes me excited. I get excited over new social media engagement strategies and important changes in technology. Probably, something else makes you excited. Your bank balance, I bet. Seeing a post go viral. Gaining authority in your specialty. Finding your voice. And we both get excited over one thing in particular: your success. It’s good for both of us.
It’s not what you believe — it’s your results
Mythology gives hope, but not results
Have you bought into marketing myths? Overwhelmed by social marketing techniques, many people “get religion” and market by their faith in a method, rather than keeping up with the latest concrete information. Even when results are off, they fall back on beliefs and keep trudging down the path, even if the woods are getting darker.
Social Media Marketing Group Coaching helps keep you on track
is especially common if you’re a solo entrepreneur without others to bounce ideas off of, but a whole office of social media marketers can have a group hallucination that just keeps reinforcing itself.
Let’s use the magic of tested techniques
Instead of wand-waving and three wishes from a genie, let’s put some science into this, shall we? It may not hurt to have a good luck charm, but getting things right can buy you lots of very nice charms. Join in and see.