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When you are trying to keep up with Pinterest content marketing for small business growth it can be difficult to keep the ideas flowing. But don’t get discouraged when you hit a wall – it happens to the best of us. Instead, consider these creative content marketing strategies to beat writer’s block when you’re out of ideas!
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Pinterest SEO and Keyword Research
Making your content easy to find from search engines can be a huge benefit for driving traffic. As a matter of fact, it is one of the most important creative content marketing strategies to bring traffic to your website. Pinterest SEO can drive traffic to your content and, therefore, your website, leading to more conversions.
But how do you optimize your Pinterest content for search engines? With keyword research! Luckily, we have already performed countless hours of keyword research for you to provide a list of current trending keywords to include in your content marketing for small business growth.
Google Analytics
As a small business, Google Analytics should be your best friend when it comes to creating creative content marketing campaigns. They do all the work for you by providing details of what is currently trending on google including the top performing keywords and blog posts over a specified period of time. You can use these blog posts to inform your own marketing strategy going forward and generate new ideas for your business’s content marketing.
Pinterest Trends Tool
When you are creating Pinterest content, you want to ensure that it is not only relevant to your business and on search engines, but also on Pinterest itself. A really easy way to make sure that you are optimizing your content for Pinterest users is to use the Pinterest Trends Tool. This tool allows you to view the most popular topics that are currently trending on Pinterest including keywords that apply to those specific topics. This can help increase your ideas for content while maximizing your traffic.
Answer the Public
If you still are struggling with coming up with content that you can work your keywords into, consider using the Answer the Public. This is a free tool that helps content creators generate ideas by providing common questions related to specific topics. This allows you to choose from these questions that your target audience actually wants to see addressed and answer them with your content.
Survey Your Target Audience
You may also want to consider asking your audience what they want to see from you. This is a great way to create engagement with your audience and cater to their actual interests by responding to their concerns and questions with curated content.
These are just a few ways that you can kick-start your content marketing when you feel like you hit a wall. The best part is, that all of these methods help you create content that is going to boost your business through content rather than just putting words on your website.