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In the digital age that we live in, marketing and spreading the word about your business has become quick and efficient. However, there is more to good marketing than just putting up an ad. You need to be able to offer users interesting information, funny videos, or some other type of interaction with your site. This is why content marketing for small businesses has become such a crucial topic for marketing teams. There are several different types of content marketing, as well as a variety of steps you can take to help ensure that your content marketing strategies are working to help improve your business.

Add Subtitles To Video Content

It’s no surprise that using videos is one of the fastest-growing options for content marketing for small businesses. Video marketing can be a great tool to use since it gets your information or point across quickly and effectively. It also makes for a great engagement option with your customers. It has been proven time and time again that video content is key and that it helps to get more shares and interaction, as well as increase website conversions. 

However, it’s important to make sure that any video content created for your site is as accessible as possible. Adding subtitles to your videos is an important step you can take to help improve their accessibility as well as make them more shareable. There are a variety of programs that allow you to create subtitles for your videos. On top of that many video hosting platforms allow you to auto-create subtitles for videos you post. This makes it an easy option to improve engagement with customers and potential customers. 

Aim To Create User-Generated Content

With social media, you really have a lot of chances to let customers and followers do some of the work for you. User-generated content is basically exactly what it sounds like. Your followers and customers create content for you, instead of you having to. This is an extremely beneficial way to help boost your brand’s credibility and engagement at the same time.

One of the most popular ways of getting user-generated content is to encourage your clients or customers to create videos of them unboxing your products or giving a video review of your services. Either way showcases your business and can help further generate more content. 

Create A Verified Pinterest Business Account

Have you thought about making the most of Pinterest content marketing? There are a lot of perks to Pinterest that many small businesses may not be aware of. Content on Pinterest has a much longer lifespan than on Twitter and Facebook, making it a valuable tool for content sharing. There are also over 250 million active users on Pinterest so it makes sense to be there sharing your content. 

With a Pinterest Business account for your small business, you get access to valuable information such as your pin insights. With this information, you’re able to see what pins are doing well and which you might need to revisit in regard to your Pinterest content marketing strategy. 

Create Varied Content

Variety is important when it comes to content marketing. Even if you have some great content, it can become less valuable and less engaging when it is the same over and over. Changing not only the theme of the content you post but also offering a variety of different kinds of content allows your users to stay more engaged. Plus, you’ll be able to see what types of content your target market is most interested in.

Some of the different types of content you can use include videos, blog posts, podcasts, and infographics. Each of these gives you a different way for your users to interact with your business. Each type of content also lends itself well to different areas of your business, allowing you to explore your business in different ways.

Keep Engaged With Your Audience

Social media and content marketing for small businesses go hand in hand in many ways. However, when posting your content on social media, it’s important to remember that this shouldn’t be viewed as a “set it and forget it” kind of marketing. Social media is meant to be social and interactive. Make sure that you are engaging with your customers on the content you post. You can engage with your audience on social media in a variety of ways including liking or replying to comments on the content, answering questions that come up, and replying to direct messages in a timely fashion. 

Define Who Your Target Audience Is

One important step to a successful marketing strategy is knowing who your target customers are. Even with the most amazing content, it’s difficult to get engagement, shares, and more if the content that you create isn’t what your target audience is interested in. When you have taken the time to define your target audience, you’re able to better craft content that fits their browsing habits and also includes subject matter that is likely to interest them. Making sure that your content fits your target audience will help you gain more traction, establish your site as an authority in your field, and can overall improve your return on investment.

As you’re considering expanding or improving your company’s content marketing strategy, make sure that you are focusing your efforts on ways that will improve your business. From Pinterest content marketing to ensure that everything you post is accessible, these tips help you create and post content that is varied, engageable, and overall beneficial to your business.

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