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Pinterest is the third-largest social network in the United States (behind Facebook and Instagram)? If you don’t have a strategy for Pinterest in your marketing plan now is the time.
Pinterest is an outlet for education. Yes, Pinterest is all about the pictures, but it’s what those pictures link to that’s important, which is why it’s so great to use for promoting your blog.
When you use Pinterest for blogging, you promote posts, products, drive traffic to your blog, and engage with your followers.
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Is Pinterest good for blogging?
The key to getting more people to visit your blog is to get more exposure for your content. Pinterest is one of the many social media channels that allows you to effectively market your blog.
In fact, Pinterest drives more traffic to websites than YouTube, Reddit, and LinkedIn combined. So to say that Pinterest is important for bloggers is an understatement.
There is some massive power behind using Pinterest to drive traffic to your blog.
- Pinterest posts have a 3-month lifespan compared to Facebook’s 5-6 hour and Instagram’s 48 hours. Twitter posts only have about 15-20 minutes before they become irrelevant.
- A pin is 100x more spreadable than your average tweet.
- Pinterest also doesn’t restrict viewership of links to blog posts like Facebook does.
So not only do you have a dramatically longer life span of the posts, you have potentially more impressions and views.
“Pinterest is one of the many social media channels that allows you to effectively market your blog.”
Pinterest for Blogging: How do Bloggers use Pinterest?
Pinterest isn’t just a hub for crafting ideas and recipe swaps; it’s a powerhouse tool for bloggers aiming to amplify their reach and pull more eyes to their content.
Whether you’re dishing up cuisine delights or doling out financial advice, integrating Pinterest into your blogging strategy can catapult your blog traffic through the roof.
1. Create and Name a Board After Your Blog
Kickstart your Pinterest journey by setting up a board specifically named after your blog. This serves as your primary platform to pin your own blog posts and becomes a central spot for your audience to find your latest and greatest content.
Consider this board as a visual extension of your blog, where each pin acts as a portal directly to your blog posts.
2. Optimize Your Pins
Optimizing your pins is crucial in transforming them from simple images to traffic-driving assets. Start by crafting compelling pin descriptions with targeted Pinterest keywords to boost visibility in Pinterest search.
High-quality images, enticing titles, and the right hashtags will make your pins click-worthy. Remember, optimized pins function as mini advertisements for your content.
3. Create Related Boards
Beyond your main blog board, create additional Pinterest boards centered around related topics covered in your blog. This not only enriches your Pinterest profile but also enhances your visibility and reach.
For instance, if your blog discusses wellness, you might have separate boards for fitness tips, nutritious recipes, and mental health. You don’t want fancy board names but ones that are searchable and SEO focused so that Pinterest doesn’t have to try to guess where to showcase your images in the algorithm.
4. Take Advantage of Pinterest Business Features
Switch to a free Pinterest business account to gain access to rich pins, Pinterest analytics, and other marketing tools. Rich pins pull metadata directly from your blog posts, ensuring that your pin descriptions are always updated with the latest content.
This functionality enhances the user experience by providing more context directly on the pin itself.
5. Make Your Blog Pinnable
Adding ‘Pin It’ buttons to your blog images and ensuring your blog is visually appealing with high-quality images makes it easier for readers to share your content on Pinterest.
The easier you make it for content to be pinned, the more likely your readers will pin it, driving additional Pinterest traffic back to your blog.
6. Check SEO from Your End
While Pinterest SEO is crucial, don’t overlook your blog’s own SEO practices. Utilize tools like Google Analytics to understand how Pinterest is contributing to your blog traffic and which posts are performing best.
This insight allows you to tailor your content to meet the interests of your audience both on Pinterest and your blog.
7. Measure Performance and Optimize
Regularly check your Pinterest analytics to measure the performance of your pins. Look for trends in what works—be it the type of content, the design of the pin, or the timing of your posts.
Use these insights to refine your Pinterest strategy, experiment with new ideas, and continuously optimize your existing pins for better performance.
How do I get more blog traffic?
These are a few of our favorite tips for getting more traffic for your blog. We use these strategies for our own high-end clients too.
- Images, Images, Images! Pinterest is all about the images, so having high-quality images for each blog post is a must.
Create 4-6 pins for every blog post that you create. Pinterest loves fresh content, so having more than one image allows you to consistently share fresh pins that link to the same blog post.
- Keywords. This is also known as optimizing. Pinterest is actually a search engine like Google, Bing, or Yahoo.
When a user performs a search based on a specific keyword, it returns the best match based on that query. So make sure you are including plenty of keywords in your description, title, boards, etc.
- Best times to pin. Knowing the best times to Pin (when your target audience is on Pinterest) will help you be more successful in driving traffic to your blog.
- Make it easy! Making it easy for users to Pin content from your blog to Pinterest will also help increase your traffic and conversions.
Adding a hovering “Pin It” button to the images on your site, makes it simple for your site visitors to check out your Pinterest account or actually pin your site’s content to their own accounts.
Overall, the key to making your blog successful is to gain devoted readers and followers. You want them to keep coming back week after week to read your content.
Using pictures and snippets from your blog on Pinterest is what will capture their attention.
Users will then have to visit your blog to find out more information. Once they read your post, the hope is that they stay on your website and explore other content on your site, subscribe to updates, and follow your blog for future posts.
Does blogging for Pinterest really work?
We used these same strategies to help with our client CityForMillenials.com. Within 7 days, we saw an increase in impressions of over 80%.
(Yes… this is an old dashboard but hang with me because the next one is from 2024 and it just shows that Pinterest for blogging is NOT dead)
Within 30 days, they were up over 300% by implementing the strategies. They not only had more traffic on Pinterest, but they also had increased traffic to their website.
This next client has been with me for a while and I LOVE watching how their blog is still GROWING and growing strong. This is from Jan 2024 and is the new look of the dashboard and how analytics are reported.
Pinterest, when wielded correctly, is more than just a social media platform; it’s a potent blogging tool that can significantly drive traffic to your site. By treating your Pinterest account as an integral part of your blog’s marketing strategy, you can expand your reach, attract more readers, and ultimately, grow your blog into a thriving online community.
So, pin with purpose and watch your blog traffic flourish!
The scalable power and potential of Pinterest to market your blog posts are undeniable. Using Pinterest to drive traffic to your blog and website is a must-do!
Do you have a blog that you would like to promote on Pinterest?
Do you need to bounce ideas off someone?
Dive into your current strategy and come up with a game plan for how to stay on top of the changes?
Maybe you have a big launch coming up and you aren’t sure how to best leverage Pinterest.
I’m here to help!