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Did you know you can use content marketing for Pinterest to boost your business performance? In fact, Pinterest is designed for it! There are many different types of content marketing techniques specific to Pinterest that are meant to help businesses. Benefits of content marketing include the potential to drive website traffic, promote brand awareness, and ultimately, boost revenue.
Pinterest has business tools and design capabilities that are ideal for increasing customer interaction and engagement on the platform. From there, you can create internal links, incorporate keywords, and provide branding to create a strong company image on the platform that will work in tandem with your established website and offerings.
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Pinterest SEO
If you are familiar with website marketing, you have probably heard the term SEO marketing. SEO stands for search engine optimization. This can be just as important to your Pinterest page as it can be to your website. SEO marketing is a method of marketing that uses keywords and backlinks to increase your content position on the search engine results page based on relevant trending searches.
Trending keywords can be incorporated into several different types of content marketing across the platform. This includes your profile page, your boards, and your pins. Don’t worry about being repetitive or sounding awkward when crafting SEO content. The purpose of SEO is to drive traffic to your website. You can incorporate other content that provides value to your customers once they are there.
Rich Pins
Pinterest offers tools for businesses operating on the platform such as the Rich Pins tool. This tool is used to increase the amount of content that can be applied to your Pins. Businesses use them to provide additional snippets for content such as apps, products, recipes, or articles. Rich Pins can be a great way to drive traffic to your website through call-to-action content with rich value.
Video Pins
Video content is especially helpful for business marketing on other platforms, but did you know it is something you can do on Pinterest? That’s right, Pinterest video content can push your business above and beyond.
Successful Pinterest video marketing begins with a strong hook and runs between 15 seconds to 1 minute. Consider creating content that does not need to be accompanied by audio. This may increase the engagement rate with these Pins since some viewers keep their sound off while browsing.
Idea Pins
Another form of Pinterest content marketing that is designed for businesses is idea Pins. These pins are permanent multi-page collages that can be personalized to tell a story. These Pins can also incorporate video formatting.
One of the main benefits of using idea Pins is that it can be completely original content with real depth and value. Because of the interactive nature of this type of content marketing, it can help businesses engage with their customer base and increase brand awareness and brand perception. These Pins are accompanied by a details page that can include relevant data such as recipes or other content.
Boards
As a business owner, your Pinterest board is one of the best tools you can use to communicate your brand to your potential customers. It can be helpful to plan out the written content on your board as much as the visual or linked content. This is a great place to incorporate SEO keywords to drive traffic to your board.
Once you have the traffic, you need to make sure that you are representing your brand in a way that gets customers engaged, communicates your personality, and promotes your products or services. You can start by creating a cover board that shows select Pins right off the bat at the top of your profile page. In addition, you can include branded colors and other design elements that personalize the board to your brand.
On the cover, the Pins will not be clickable. However, you can add links to the board that houses that Pin. This function is especially useful in communicating branding to prospective customers by giving them a sampling of the content that you share. This can include branded blog posts, graphics, products, or any other design you wish to share. It is a good practice to have at least one board that is designed to house highlighted content from both your website and your business.
Blog Post Graphics
Customers love interesting graphics, especially on Pinterest. Adding graphics to your otherwise bland-looking content can make customers more likely to actually read what you are offering.
For example, adding an interesting, simple graphic design as the cover to a blog article informs the customers what you are offering in an engaging way. This generates instant interest without the customer having to read the description. With so much content on the platform, it is important to communicate the value of your offerings in quick, engaging ways.
Infographics Pins
Finally, consider adding infographic Pins to share information with your customers quickly and effectively. What is an infographic? Just what it sounds like – an infographic is a simple graphic design that provides some form of visual data meant to inform your customers.
Customers find value in infographics because it streamlines the way they consume information. Instead of having to read a five-page long report about the benefits of SEO and how it has helped the most successful businesses on Pinterest, an infographic can share an overview of that information right at the forefront.
Play with how to offer this content to match your branding and engage with your audience. Create internal links to articles or your website to support the data you are sharing through the infographic. This will create trust with your customers and increase the credibility of your business overall.
With these seven types of content marketing for Pinterest under your belt, you are ready to take Pinterest by storm and boost your business today!
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