Should I Be Worried About Updating Past Pins?
Back in 2014, Pinterest updated their algorithm so that instead of being purely chronological, Pinterest created the Smart Feed. Now, Pinterest decides when to show your pin based on four different things Domain quality – aka – how often users pin content from your site Pinner quality – aka – how consistently you pin good content Pin quality – aka – how many users engage with your content The relevance of the pin While this…
3 Pinterest Metrics You Should Be Monitoring
You’ve heard it time and time again: you need to be tracking your Pinterest analytics in order to create better pins. But what do the metrics mean and which ones should you be monitoring? Here’s an overview of Pinterest analytics to get you started. How do I use Pinterest analytics? If you have a business account, you’ll select analytics in the top left corner and click “overview.” You can filter your content by several variables.…
Why Pinterest Video Will Help Promote Your Business Brand
In 2020, Pinterest video pins are becoming one of the most prized tools for businesses and brands who want to skyrocket their growth on Pinterest. And whether one is planning on using video pins or promoted videos, the return on investment can’t be beat. Here’s why. Why Pinterest Video? Pinterest video presents a huge opportunity for businesses. With Hootsuite reporting that a whopping 73 percent of Pinners say content from brands makes Pinterest more useful…
Pinning in Real-Time or Scheduling: What gets better results?
Do you need to be manually scheduling your pins? Have you been hesitant to try a 3rd party scheduling platform like Tailwind because you’ve heard it will hurt your traffic? Using a scheduling tool can make your pinning so much easier, but if you’ve been nervous to try it out here’s some information to put your mind at ease. We’ll also be sharing what we discovered when we tested our own content pinning in real…
Do Followers on Pinterest Matter?
How important are followers on Pinterest? This is a burning question that we often get from our clients and in the Facebook Group. It seems like this is being emphasized again with the new “follower” button. Followers do matter, but they are not as important as you think. It’s not the number of followers that matter, but the engagement. Pinterest pays attention to how engaged your followers are with your content. You want an authentic…
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