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If you’ve been keeping up with Pinterest’s updates, you know there’s been a BIG change recently. We’re talking about the end of an era – the discontinuation of Idea Pins. But don’t fret! Every end leads to a new beginning, and Pinterest is all set to make pin creation and monetization easier than ever. In this blog post, we’ll dive into the details of these changes and answer the question that is top of everyone’s mind right now, how do I create pins now that idea pins are gone?

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Focus on Original and Unique Pins

Pinterest is putting more emphasis on original, fresh content. This means your unique pins will have more chances to shine. Take this opportunity to share your products, blog posts, tips, or any other content that reflects your brand. By creating engaging and distinctive pins, you’ll capture the attention of Pinterest users and drive more traffic to your website or blog.

Embrace Video Content

Pinterest is doubling down on video content, and videos have a higher chance of being shared in the platform’s feed. Start incorporating more video content into your Pinterest strategy. It could be product demos, tutorial videos, or behind-the-scenes sneak peeks. Videos can capture the essence of your brand and provide an interactive experience for your audience.

Harness the Power of Analytics

Pinterest is enhancing its analytics capabilities, providing you with more insights into your pin performance and audience engagement. Take advantage of this data by regularly checking your Pinterest analytics. Understand what content resonates with your audience and make data-driven decisions to refine and optimize your strategy. This way, you can continuously improve your reach and maximize the impact of your pins.

The Final Pin Drop

Instead of being intimidated by the changes and letting them hold us back, let’s embrace them as opportunities to grow and expand our online presence. Pinterest is more than just another social media platform; it’s a powerful search engine that can drive significant traffic to your website, blog, or online store. By understanding and implementing the new features, focusing on original content, leveraging video, and analyzing performance metrics, you can tap into Pinterest’s immense potential and reach a wider audience. So, let’s adapt, create, and thrive in this new era of Pinterest!

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