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Search engine optimization (SEO) is crucial if you want to gain notoriety online.
You can say all the right things and have the perfect product. Yet, without proper SEO practices, your services go unnoticed. Pinterest SEO is just as important as Google these days.
What is Pinterest SEO?
Pinterest is no longer just a social media site but should be considered a search engine. It is important that entrepreneurs take full advantage of all opportunities for exposure. Like other search engines, Pinterest has its own search algorithm called “Smart Feed”. This algorithm allows you to see the best pins for your specific search phrase. So instead of seeing the newest pins first, you’ll see the best pins first. The algorithm determines the quality of the pin, rates the pin, assigns interests, and places the content in front of people who are looking for it.
Pinterest SEO practices place entrepreneurs in the best possible position to thrive on the platform. The first step to success is for business owners to optimize their profiles on the platform. Featuring your logo as the profile picture is the best way to capture viewers’ attention. Draw them in by pinning quality photos to your board that describes what your company is about.
Pinterest SEO is different
The main thing that makes Pinterest SEO different from what you would find with Google’s algorithm is imagery. Pinterest users are often more concerned with photos that nice phrases. You do well, then, to ensure that the few words that are used to describe your company cover the main points. Use the pictures on your board to fill in the details.
The second thing is an emphasis on keywords utilized on the platform. The easiest way to do keyword research is to simply spend time exploring Pinterest itself. Once you start digging in to search and Pinterest SEO strategies, you’ll notice that the site auto-suggests terms to help you narrow your search. Jot a few of the words down and include them in your pin descriptions, board titles, image text, and profile.
Optimize Your Page
Make your Pinterest page SEO optimized by making it a business account. Be sure to fill out all relevant details, and have a company logo for the page to look professional and trustworthy. Pick a name that is SEO friendly, and aligned with what customers are potentially looking for.
Optimize your boards
Your boards should have clear and compelling titles. Having a mix of the right keywords as well as engaging titles could attract people to your board. Boards with catchy names and are well organized will attract more followers. Mixing creativity with effective keywords is the best strategy.
You can also help with SEO by making each pin as descriptive as possible. Filling out the text box with relevant phrases and words will be helpful when you are trying to organically draw traffic to your Pinterest page. Search engines will pick up on the text and link to it.
The Pinterest algorithms favor boards that have thoughtfully created descriptions. This shows engagement and the community responds well to it. Another key point is to avoid hashtags or keyword stuffing.
You should also try to use rich pins. These are enhanced versions of regular pins. They can result in an increase in traffic of up to 70% when you use these. Also, having a verified website will help to prioritize your search results above the pages and pins without a verified website, so taking the initiative to fill it out would be a good step in improving your SEO.
Research your Keywords
A good way to reach traffic is to look up potential keywords. Find keywords that are related to what people are most searching and try to attract traffic that way. You can use keywords that automatic suggestion gives you. You can also find keywords that are relevant to your pins.