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Have you considered including Pinterest monetization within your marketing strategy?
Most people don’t realize that Pinterest isn’t just a social platform for moms anymore; it’s a place where shoppers go to find things to buy. It’s a visual search engine and an untapped resource for many brands.
Here’s why your business should be marketing on Pinterest.
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How can brands benefit from a Pinterest monetization strategy?
Pinners use Pinterest more than any other platform to find inspiration. Whether that comes from an unknown brand or not.
If you are trying to build awareness in your company, Pinterest allows you to do that if your pins are helpful and inspirational. Figure out how your services can fit into your audience’s lifestyle, make it aspirational, and pinners will be happy to click on your pins.
Pinterest wants businesses to succeed and offers many features that help you succeed and get maximum results on the platform.
- Use emerging trends in your nice to guide your marketing efforts.
- Follow popular keyword search trends to find out which products are popular in your industry.
- Run promoted pins and review the analytics to see which services are popular and which things are on the way out.
- Use your audience’s behavior to modify your products so the most popular ones have a prominent spot on your website.
How do I get noticed on Pinterest?
Recently, Pinterest began using a sophisticated algorithm so Pinners would see relevant, quality pins first. Show your audience that you are the go-to resource by creating inspirational pins that align with your audience.
Whether that’s with how-to’s or DIYs or images of your product, make sure your pins show how your brand can improve with your customer’s lifestyle.
Follow the top keywords and trends for your industry and use them to guide your content choices so your pins will show up in more searches.
Make your profile and boards very easy to navigate by putting your top performing content first in well organized and well titled boards.
Share content from others that aligns with your customers’ interests.
How does Pinterest increase business revenue?
Pinterest is second only to Facebook in driving referral traffic to websites. So if you are interested in getting more eyes on your website, Pinterest monetization is a great option.
And since 89% of US pinners use Pinterest to research before buying, your audience is ready to buy. Gift guides, tutorials and product round-ups can do really well with traffic generated from Pinterest.
You can actually sell products directly through Pinterest by using Rich Pins. This extracts info from your website, like the price and product description, and plugs it into the pin. The Pinner can click on the “shop” button which allows them to purchase and check out without leaving Pinterest.
Tagging your products in shop-the-look pins make it easier for you and the customer, because they can view multiple products in one pin. A Pinner simply clicks on the white dots and they can get more info about each product you’ve tagged.
Whatever strategy you decide to implement will increase your success with Pinterest.
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