Pinterest Marketing in Less Than One Hour a Day

You’ve worked hard to create an attention-worthy business, but success demands more than just innovative products and services. When you need to garner rapid exposure, there’s no better way to gain traction than using visual media to underscore the things that make your brand special.

Unlike netizens who frequent other social media venues, Pinterest users are more likely to follow brands than celebrities and personalities. [1] It’s no wonder that marketing on this unique platform is quickly becoming the go-to standard for companies that want to make a genuine impact. Here’s what you need to know to implement an effective, Pinterest-centric SEO strategy in just one hour a day.

Master Keyword Usage

Visual content has the power to make Pinterest users take note of your brand. Keywords, however, are what guides them to your marketing materials in the first place.

Pick Appropriate Keywords

Since you only have 500 characters for SEO, you should learn which terms deliver superior results. In addition to using external tools, like the Google AdWords Keyword Planner, there are many different ways to identify impactful long-tail keywords, such as:

  • Using your Pinterest for Business account to find semantically related keywords based on a starting topic or phrase with the Promoted Pins suggestions tool,
  • Drawing on the Guided Search keyword refinements in the search results page, and
  • Simply typing a phrase into the search bar and watching the autocomplete suggestions that pop up to gauge recent search trends.

Adopt a Comprehensive Keyword Approach

Pinterest keyword SEO isn’t just for pins. You probably know that you ought to use them in your profile, board titles and board descriptions, but you may not be aware of the importance of choosing cohesive keywords and maintaining a unifying theme throughout your entire profile. Semantic-seeking search engines like Google index all of your Pinterest boards and pins, so picking phrases that are meaningfully related can make your branding stronger and your content more discoverable.

For more effective ways to use Pinterest, Click on the links below.

Recommended: How to Use Pinterest to Market Your Local Business

Leverage Automation Wisely

You shouldn’t have to make your marketing efforts less thorough to reduce the amount of time they take from your busy schedule. Effective Pinterest marketing involves many tasks, like pinning, writing descriptions, creating boards and commenting, and all of these jobs are vital to your success. Taking advantage of automation tools is a necessity if you want to get more done.

Pinterest bots and tools let you accomplish things like:

  • Following users based on keywords and topics or in response to them following you,
  • Liking, repining and commenting on content,
  • Scraping user and pin data to gain trend insights,
  • Scheduling pins to complement or coincide with your other social media posts, like Tweets and Facebook updates,
  • Adding “Pin it” buttons to your independent web content, and
  • Displaying your recent pins on your website.

Bear in mind that automation isn’t a catch-all outreach solution. For example, being greedy with tools that automatically like or repin content might make your account seem less authentic. Use automation judiciously to lighten your workload, but never lose sight of the human element that helps your account sustain engagement.

Configure Your Account Correctly

Properly configuring Pinterest profile can help you optimize your allocation of marketing time. Steps like creating or migrating to a business account and confirming your website take mere minutes, and they give you access to more powerful analytics data, improved visual branding and the Pinterest Ads Manager.

After creating a Pinterest for Business account, you should take the time to create boards that promote your offerings as well as related concepts that make them easier to find organically. You should also set up a Google Analytics account to get a bead on how your Pinterest pages interact with other elements of your web presence.

Work With a Brand Specialist

Your requirements will evolve as you refine your Pinterest marketing methodology. In the beginning, you might spend about half of your time researching trending keywords and pins and divide the remainder between pinning, creating descriptions and responding to users. After you gain a following and get into the swing of scheduling pins ahead of time, you’ll likely devote more effort to analytics and nurturing engagement.

It can be hard for businesses to find a perfect starting balance.  Considering that 47 percent of online shoppers in the U.S. make purchases based on Pinterest recommendations, however, overcoming the learning curve is definitely worthwhile.[2]

At Envizion, we focus on informing your Pinterest marketing decisions. By teaching you to increase your outreach efficacy, we empower you to concentrate on growing your firm. Visit us online, or book your consultation today.

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About The Author

Laura Rike

Laura Rike’s inspirational motivation and incredible work ethic represent the core value behind what Envizion is all about as a company. Her knack for taking limited information from clients and creating a comprehensive marketing vision makes Envizion the ultimate marketing solution for small businesses and entrepreneurs. When she is not revitalizing marketing campaigns for clients or working on the latest creative art project with her young son, Laura can be found nurturing her health-conscious tendencies tackling the latest Crossfit session.

8 Comments

  • Natalie

    Reply Reply July 26, 2017

    Pinterest is my top traffic referrer, but I still have SO much more to learn about it. You’ve given me several new things to consider–I need to go back and fix many of my old pins to make them better!

  • Emely Roman

    Reply Reply July 25, 2017

    Ugh I was using actually hashtags when I first started pinning lol.

    • Laura Rike

      Reply Reply July 25, 2017

      Well no worries. Guess what… so did I back in the day! You can fix it and correct it all going forward and still get Pinterest to work for you effectively!

  • MK

    Reply Reply May 25, 2017

    I always forget to utilize Pinterest’s autocomplete feature to get ideas for my descriptors – also harder to remember when using schedulers. Excellent reminder! Tons of great starting points to improve on Pinterest marketing with.

  • jessica

    Reply Reply April 19, 2017

    i’m hearing so much about pinterest and i’m really trying to up my own game. thanks for offering new and original thoughts to the conversation. will be using these tips immediately!

  • Jenny

    Reply Reply April 19, 2017

    These are all such great tips! Keywords are huge on Pinterest.

  • Christina S.

    Reply Reply April 19, 2017

    Pinterest continues to be the number one source of traffic for my blog, and yet I’m terrible at it. This post is super helpful!

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