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You’ve worked hard to create an attention-worthy business, but success demands more than just innovative products and services. When you need to garner rapid exposure, there’s no better way to gain traction than using visual media like Pinterest marketing to underscore the things that make your brand special.
Unlike netizens who frequent other social media venues, Pinterest users are more likely to follow brands than celebrities and personalities. It’s no wonder that marketing on this unique platform is quickly becoming the go-to standard for companies that want to make a genuine impact. Here’s what you need to know to implement an effective, Pinterest-centric SEO strategy in just one hour a day.
Table of Contents
Master Keyword Usage
Visual content has the power to make Pinterest users take note of your brand. Keywords, however, are what guides them to your marketing materials in the first place.
Pick Appropriate Keywords
Since you only have 500 characters for SEO, you should learn which terms deliver superior results. In addition to using external tools, like the Google AdWords Keyword Planner, there are many different ways to identify impactful long-tail keywords, such as:
- Using your Pinterest for Business account to find semantically related keywords based on a starting topic or phrase with the Promoted Pins suggestions tool,
- Drawing on the Guided Search keyword refinements in the search results page, and
- Simply typing a phrase into the search bar and watching the autocomplete suggestions that pop up to gauge recent search trends.
Adopt a Comprehensive Keyword Approach
Pinterest keyword SEO isn’t just for pins. You probably know that you ought to use them in your profile, board titles and board descriptions, but you may not be aware of the importance of choosing cohesive keywords and maintaining a unifying theme throughout your entire profile. Semantic-seeking search engines like Google index all of your Pinterest boards and pins, so picking phrases that are meaningfully related can make your branding stronger and your content more discoverable.
Leverage Automation Wisely
You shouldn’t have to make your marketing efforts less thorough to reduce the amount of time they take from your busy schedule. Effective Pinterest marketing involves many tasks, like pinning, writing descriptions, creating boards and commenting, and all of these jobs are vital to your success. Taking advantage of automation tools is a necessity if you want to get more done.
Pinterest bots and tools let you accomplish things like:
- Following users based on keywords and topics or in response to them following you,
- Liking, repining and commenting on content,
- Scraping user and pin data to gain trend insights,
- Scheduling pins to complement or coincide with your other social media posts, like Tweets and Facebook updates,
- Adding “Pin it” buttons to your independent web content, and
- Displaying your recent pins on your website.
Bear in mind that automation isn’t a catch-all outreach solution. For example, being greedy with tools that automatically like or repin content might make your account seem less authentic. Use automation judiciously to lighten your workload, but never lose sight of the human element that helps your account sustain engagement.
Configure Your Account Correctly
Properly configuring Pinterest marketing profile can help you optimize your allocation of marketing time. Steps like creating or migrating to a business account and confirming your website take mere minutes, and they give you access to more powerful analytics data, improved visual branding and the Pinterest Ads Manager.
After creating a Pinterest for Business account, you should take the time to create boards that promote your offerings as well as related concepts that make them easier to find organically. You should also set up a Google Analytics account to get a bead on how your Pinterest pages interact with other elements of your web presence.
Work With a Brand Specialist
Your requirements will evolve as you refine your Pinterest marketing methodology. In the beginning, you might spend about half of your time researching trending keywords and pins and divide the remainder between pinning, creating descriptions and responding to users. After you gain a following and get into the swing of scheduling pins ahead of time, you’ll likely devote more effort to analytics and nurturing engagement.
It can be hard for businesses to find a perfect starting balance. Considering that 47 percent of online shoppers in the U.S. make purchases based on Pinterest recommendations, however, overcoming the learning curve is definitely worthwhile.
For more effective ways to use Pinterest, Click on the links below.
- Using Pinterest For Keyword Research
- Pinterest Promoted Pins Are Now Open To Everyone
- How to Convert Pinterest Visitors to Subscribers
Recommended: How to Use Pinterest to Market Your Local Business
12 replies to "Pinterest Marketing in Less Than One Hour a Day"
Well, there are several steps to take but the main idea with Pinterest is to use graphics/images and to actively engage with others. It’s like any other social media. You do have to know that the majority of users on Pinterest are women, so if they are not your target audience, then you don’t necessarily need to market on Pinterest.
Unfortunately I have to disagree with you. It is not like any other social media platform. If you are thinking of it as a social media platform you are not getting the full benefits from your time while on Pinterest.
I am slowly but surely making changes to the way I use my Pinterest. It is amazing how people find you and your pins. My blog traffic has never been better since I tapped into Pinterest!
My Pinterest needs a total revamp. I’m been using it like a dumping ground and now there is just so much to sort out. I will have to focus on improving my Pinterest. I have read how good it is to draw traffic.
Pinterest is my top traffic referrer, but I still have SO much more to learn about it. You’ve given me several new things to consider–I need to go back and fix many of my old pins to make them better!
I have a free course if you’d like to check it out! http://laurarike.com/pinterest
Ugh I was using actually hashtags when I first started pinning lol.
Well no worries. Guess what… so did I back in the day! You can fix it and correct it all going forward and still get Pinterest to work for you effectively!
I always forget to utilize Pinterest’s autocomplete feature to get ideas for my descriptors – also harder to remember when using schedulers. Excellent reminder! Tons of great starting points to improve on Pinterest marketing with.
i’m hearing so much about pinterest and i’m really trying to up my own game. thanks for offering new and original thoughts to the conversation. will be using these tips immediately!
These are all such great tips! Keywords are huge on Pinterest.
Pinterest continues to be the number one source of traffic for my blog, and yet I’m terrible at it. This post is super helpful!