DISCLOSURE: This post may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links, at no cost to you. Please read my disclosure for more info.
The internet has significantly changed the way we do things. Today, a good number of businesses rely on various online platforms as channels to market their products. This presents great opportunities for those who want to earn some passive income. Affiliate marketing on Pinterest is fast becoming a sensation in the online world, with upcoming entrepreneurs taking advantage of this arrangement to make extra income while going about their normal activities. However, if you are to realize the associated benefits, you will require both knowledge and a solid strategy. Below, I share a few Pinterest affiliate marketing strategies to help you increase your revenue streams.
Table of Contents
Putting Systems in Place
Before pursuing any affiliate marketing strategy, you must ensure that you have a solid and proper foundation for your marketing. Putting systems in place will involve identifying and growing your target audience on Pinterest. You can do this by creating pieces of free but detailed content. This could be blog posts, simple emails or full educative courses. At the end of the content, you should include affiliate links for the products you are looking to market to your online audience. Make sure that you do this for every single piece of affiliate content you develop for your online readers. This will not only help to hook your readers but also start getting conversions.
Optimize Your Account and Boards
A very important strategy when it comes to promoting products on Pinterest as an affiliate is to brand your accounts and boards. Both your account and boards should be optimized to make it easy for people to know what you are all about without having to read much. Make sure that your Pinterest profile is accompanied by a clear description of what your business offers. You should also clean up your account so that any item that does not represent your business is not in public. By optimizing your account with topics that are relevant to your target audience, you will generate interest among members of your audience, a factor that will contribute towards an increase in conversions.
What Kind of Things Could You Link?
The decision on what affiliate links you should pin is entirely up to you. Your choice will depend on, among other things, your interests as well as your ability to market the products linked. As much as you can link anything, from ebooks to baby items and clothes, it is essential to ensure that the products you market are popular. This will increase your chances of getting conversions and making more money online. As you embark on affiliate marketing, you should invest both time and thought into making this decision.
How to Engage Your Email Audience
Pinterest affiliate marketing strategies will involve keeping your audience interested in your content and products. Keeping your email audience engaged will require that you keep them relevant, make them personable and avoid content that will make them come across as spammy.
Pin Consistently But Do Not Spam
While you should pin consistently to keep your audience engaged, you should be careful not to be spammy. Bombarding your audience with sales pitches can turn them away, ultimately undermining your efforts. Try to spread your pins throughout the day to give Pinterest users access to new ideas, inspiration and information that will add value to their lives. If you do not have ample time to do this, you can use a scheduler to help grow your following as well as your customers.
Increase Exposure For Affiliate Link Pins and Boards
Once you have added all the affiliate links you wanted, it will be time to increase exposure so that more people can see them. Some of the effective ways to do this would be to join group boards that are relevant to your brand and sharing the affiliate links on other social media platforms. However, for your efforts to translate to higher traffic to your boards, you must promote the links in an authentic way.
Disclosures on Pinterest
Since you will be acting as an affiliate, you must make sure that your pin descriptions include information that communicates the same. Adding #affiliate or #afflink to your pin descriptions will go a long way in helping to avoid unnecessary legal actions.
In addition to mastering these important Pinterest affiliate marketing strategies, you will have to identify the specific products you would like to promote. You may start by choosing your niche, testing the product or products you intend to market as an affiliate and understanding the needs of the market you plan to sell. In the end, make sure you step up your affiliate marketing strategies to keep increasing your conversions.
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Do you need to bounce ideas off someone? Dive into your current strategy and come up with a game plan for how to stay on top of the changes? Maybe you have a big launch coming up and you aren’t sure how to best leverage Pinterest. I’m here to help! Book a consultation with me so we can tackle your questions and maximize your Pinterest efforts to make the most of your time and strategy.