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If you’re a business owner or content creator, you’ve probably heard about the benefits of using Pinterest to market your brand. However, a question that I get pretty often is whether having a website is a essential for using Pinterest effectively. In this blog post I am spilling all the tea on whether or not it is essential to have a website to use Pinterest for business and sharing ideas for utilizing the platform even if you don’t have a website.
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Do You Need A Website to use Pinterest?
Many people believe that having a website is essential to using Pinterest for business, but that’s not entirely true. All you need to make Pinterest work for you is a URL. This means that you don’t technically need a website to use Pinterest and drive traffic to your content. You can use other platforms like blogs, landing pages, email capture forms, product pages, YouTube channels, Etsy stores, or affiliate centers to create content and add a URL to it. Essentially, anything that has a URL can benefit from a pin on Pinterest.
Using Pinterest Without a Website
If you don’t have a website, you can still use Pinterest to drive traffic to your content. The key is to think about where your content is posted online and where you’re having conversations with potential customers. For example, if you’re using Facebook Live to engage with your audience, you can use Pinterest to send them to your Facebook Lives. If you’re active on Instagram, you can use Pinterest to send traffic to your Instagram posts. You can also use Pinterest to increase your following on other social media platforms by sharing photos and sending traffic to your profiles.
Creating a Marketing Plan if you Don’t Have a Website
One of the most important things you can do, if you don’t have a website, is to have a solid marketing plan to make the most of Pinterest. First, think about where your conversations with potential customers are happening and use Pinterest to drive traffic to those platforms. Also consider creating a funnel using an email marketing platform like ConvertKit, using Messenger bots to offer something in exchange for information, or promoting affiliate sales. Whatever your strategy, remember that consistency is key on Pinterest, so make sure to post regularly and use keywords in your descriptions.
The Final Pin-Drop
In conclusion, having a website is not a requirement to use Pinterest for business. While it can be helpful, there are plenty of other platforms you can utilize to drive traffic to your content. By identifying where your conversations with potential customers are happening and using Pinterest to drive traffic to those platforms, you can still effectively market your business on Pinterest without a website.
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