How To Increase Your Pinterest Click-Through Rate

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DISCLOSURE: This post contains affiliate links, meaning I get a commission if you decide to make a purchase through my links, at no cost to you. Please read my disclosure for more info.



Pinterest can be a very effective way to advertise your products or services.  Ads can help increase your brand awareness and draw more traffic to your profile, website, and links attached to your Pins.   

In fact, most companies report that they see an increase in web traffic, conversions, transactions, and revenue when they use Pinterest advertising. 

How do I set up an effective ad on Pinterest?

Ads and promoted Pins can be crazy effective on Pinterest, but only if you are taking the right steps.  There are a few things you need to consider as you are setting up your ads.

Are you using the right images? 

More than any other platform, your Pin’s image needs to be a high-quality visual that elicits an emotional response in your audience. Showing your product in action, in other words, as part of a lifestyle, will always work better than a boring product shot.

Are you providing detailed descriptions?

Pinterest users want to see the details. The descriptions, keywords, and hashtags should provide Pinners with the information they need to act on your ad.  You should prioritize the first 30-60 characters in the description because the rest might not show in the feed. But users can always click to view more. 

Are you tweaking your ad as it runs? 

After your pin campaign has been running for a few days, check your metrics. Pinterest will show you how well your ad is doing and if a keyword, an audience, or an image needs to change. It’s better to check those things early in the campaign than to waste your budget on an underperforming ad. 

Is your budget high enough for what you’re hoping to accomplish? 

If your budget is limited, it’s better to focus it on one piece of content, rather than spreading it too thin on multiple products you’re trying to promote. If your budget is larger, then try running multiple campaigns.

So, yes promoting your Pins does work and can increase your click-through rate to your website, but it’s not as simple as posting any old picture and throwing money at it. If you are strategic about the content or products you promote, you can be successful. 

Pinterest ads are, Pinterest has 320 million users who are looking for inspiration and more than half of them make a purchase because of something they found on Pinterest

What is a good click-through rate on Pinterest?

A click-through rate (or CTR) is the number of people who click on your link in your pin divided by the number of people who see your pin. 

# of people who click on your link

————————————

# of people who see your pin

Although your number will vary depending on your industry, a good CTR for a promoted pin is around 0.55%. 

Are Pinterest Ads Effective?

Once you create an ad with a great image, the right keywords, the ideal audience, and a good product, Pinterest can do a lot with it. 

Just to give you an idea of how effective Pinterest ads are, Pinterest has 320 million users who are looking for inspiration and more than half of them make a purchase because of something they found on Pinterest. 

Pinners spend 29 percent more than non-Pinners and create $2 in profit for every $1 of advertising. 

Pinterest users are open to trying new things. 98 percent of Pinners have tried new things they’ve found on Pinterest, versus 71 percent on other social media platforms.

Bottom line: Pinterest ads can be incredibly effective. 

How we use ads for our clients

This client was looking to increase traffic to their blog. They were a relatively new app that was looking to break into the health and wellness space.  

In one week, they had over 48k unique pageviews from advertising because we knew their target market, had amazing images, and detailed descriptions and keywords.

Their CTR was 1.53%.  Our ads resulted in a nearly 3x the industry average CTR of 0.55%. 

So, do ads work?  Absolutely. 

Interested in learning how to set up your first promoted pin campaign?

Check out this eBook!  It includes step-by-step how to create a nice campaign to target specific audiences that are 100% ready and waiting to become a loyal and paying fan of your brand. You just need to get your pins in front of their eyes


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About The Author

Laura Rike

Laura Rike is a Pinterest Powerhouse. She helps high-performing business owners, content creators & influencers (like YOU) grow PROFITABILITY the right way with SUSTAINABLE systems, so you can be found first without tantrums over tech and trading sleep for success. She has helped clients and students bring in over 50k+ in revenue month after month. Laura’s clients have become industry leaders with 6-figure and up businesses, most now found on page one of Google and growing sustainably with targeted email leads daily. With over 3.2 Million monthly viewers on Pinterest alone, Laura has been featured as a guest on podcasts like Ultimate Marketer, Twin Cities Collective, and Small Business Revival

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