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Have you ever been marketed to by a product that you have no interest in or one that has no relevance to you? The answer is probably yes. The problem here is that whatever company was marketing to you, they weren’t being customer-centric in their marketing strategy.
As a business, you HAVE to be customer-centric and understand the various stages of your customer’s journey. This means listening to their needs, whether on social media or other platforms.
In this article, we look at what a customer-centric marketing strategy is and how it can help to grow your business.
What is customer-centric marketing?
In a nutshell, customer-centric marketing is when businesses align their marketing efforts with the needs of their target customers.
This type of marketing strategy is often used in B2C industries, as it’s seen as a more personal way to connect with customers and build relationships.
However, B2B businesses can also benefit from being customer-centric. After all, even though business deals are made between two businesses, there are still people involved in the decision-making process on both sides.
It’s important you build a customer-centric culture in your business, whether you are in the B2C space or a B2B business.
Four examples of customer-centric marketing
- Knowing your audience
The first step to creating a customer-centric marketing strategy is to get to know your target audience.
- Creating buyer personas
Once you know who your target audience is, you can start to create buyer personas. Buyer personas help businesses to understand their target customers on a deeper level, and make it easier to create targeted marketing campaigns.
- Focusing on the customer experience
Creating a positive customer experience is essential for businesses that want to be customer-centric. After all, if customers have a bad experience with your company, they’re unlikely to come back. Are you measuring your net promoter score to improve your customer experience?
- Measuring customer satisfaction
Another important part of being customer-centric is measuring customer satisfaction. This can be done in a number of ways, such as surveys, interviews, or focus groups. One of the ways that you can listen to what people are saying about your business, if you don’t so a survey or interviews, is with Google Alerts.
How hard is it to be a customer-centric business?
Creating a customer-centric marketing strategy can be challenging, but it’s certainly not impossible. The most important thing is to make sure that you’re always putting your customers first and thinking about what they need from you.
With the right team behind your marketing strategy, you can ensure that you remain a customer-centric business, one that executes a customer-centric marketing strategy well.
What are the benefits of customer-centric marketing?
There are many benefits of being customer-centric, including:
- Increased brand awareness
- More repeat customers
- Improved customer loyalty
- Higher quality leads
What does having a ‘customer-centric’ mindset mean to you?
Having a customer-centric mindset means always putting your customers first. It’s about understanding their needs and wants, making sure that your marketing campaigns are aligned with those, and being clever with your marketing tactics.
3 quick ways to start marketing to get the buy instead of being salesy
- Focus on the customer experience
Creating a positive customer experience should be a top priority for any business that wants to be customer-centric. For example, are you monitoring social media to see what people are saying about your brand?
- Be authentic
It’s important that you be authentic in your approach, as opposed to just trying to get a quick sale. If you are pushing for that quick deal, there’s a good chance the customer will come back to return the item as it’s not truly serving their need or solving their problem. By being authentic and genuinely helping solve a customer’s problem, you may gain a customer for life.
- Get to know your customers
If you want to increase your sales, whether you are offering a product or a service, it’s important that you take the time to get to know your customers. This means understanding their needs, wants, and pain points. If you genuinely understand their needs, you can adjust your marketing strategy accordingly to present them with a solution. Ultimately this will lead to more sales and attract a great customer.
If you are looking to attract more business and position your business above that of your competitors, you have to take a customer-centric approach to your marketing strategy.
We hope this article helped to clarify what a customer-centric marketing strategy is and how important it is for your digital marketing approach.
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