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As a blogger, in order to be successful, you have to have people reading your blog. While Pinterest might seem unrelated, it could potentially be the best tool for growing your audience.
Let us get this straight, Pinterest is not just social media, but it is a search engine. By putting your blog posts on Pinterest, you are giving potential readers another way to find your blog. Many of you might use Pinterest currently for personal use. However, using Pinterest for my blog has given me more traffic than I ever could have imagined.
If you are struggling to increase your Pinterest traffic, check and see if you are making any of these Pinterest mistakes that keep your pins from going viral. If so, make some changes and watch your Pinterest traffic grow.
Table of Contents
#1: YOU ARE NOT OPTIMIZING YOUR PINTEREST PROFILE
Here is where you can discuss your interests and your blog. If you are looking to create niche traffic, use a title that reflects that. For me, I might use “Travel Blogger” or something of that nature.
While creating a Pinterest board might seem simple, optimizing can make or break your ability to go viral. I always make sure to use board names that will be searched, since Pinterest is a search engine after all. Also be sure to apply a topic to your board as well.
You will become an inmate in Pinterest jail if you change everything too suddenly by pinning 100’s of pins in a day. If you are rebuilding your brand, do so gradually.
#2: YOU DO NOT HAVE A “BEST OF” BOARD ON PINTEREST
Think of this as your own personal greatest hits album. This will allow you to collect pins from your blog as well as others to create the best resource for your followers. An example might be “Best of Bakeries-Germany” or “Best of Beaches-Hawaii”.
By having a “best of” board, you are streamlining the process for your followers to look at your profile to find the content that they need. The easier it is for your profile to be navigated, the more likely that your followers will be repeat visitors to your profile and content.
#3: YOU ARE NOT INCLUDING PINTEREST OPTIMIZED IMAGES ON ALL BLOG POSTS
Have an image with a title on it in your posts. If you just have a random picture with a pin description, pinners are less likely to click on it. Not having an image at all on your pin will make it even more likely to get past up.
Use SEO compatible words in your image descriptions. By doing this, my blogs have become more searchable. If you do not do this, you risk your pins becoming lost in the Pinterest abyss.
Use images that contrast well with your font, and make sure that they are aesthetically pleasing.
#4: YOU ARE PINNING THE SAME PINS OVER AND OVER AGAIN, OR NOT MAKING YOUR PINS RELEVANT
Pinterest tends to prioritize new content. The first couple of times you post a pin, it will be effective. By repeatedly posting the same content over and over again, your profile can be seen as spam, and sent to the bottom of the priority list.
Make sure that your pin goes well with your board. For example, if your pin is about traveling throughout Iceland, use the board about your Iceland Vacations so that Pinterest knows what it is about. If you just use the board about generic travel, Pinterest will not be able to tell that it is about Iceland.
#5: YOU ARE NOT USING TAILWIND FOR PINTEREST
Tailwind is a way to pin regularly on Pinterest without having to manually pin constantly. This creates a consistent schedule for your pins.
Some people will only schedule their pins through Tailwind, but sometimes that does not guarantee traffic. Mixing manual and scheduled pinning helps you get the best results.
Another way to get the best out of Tailwind is by using Tailwind Tribes. Tailwind Tribes allows other people to schedule your pins to their boards. Use these for even greater traffic.
A lot of Tailwind Tribes users follow multiple Tailwind Tribes based on their interests. So if you share the same pin to all of your tribes, the likelihood of people seeing the same pin again and again in different tribes is really high.
MAKE TODAY THE DAY YOU GO VIRAL ON PINTEREST
I hope that these tips help you to become famous through your social media!
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