Should I Be Worried About Updating Past Pins?

Back in 2014, Pinterest updated their algorithm so that instead of being purely chronological, Pinterest created the Smart Feed.  Now, Pinterest decides when to show your pin based on four different things Domain quality – aka – how often users pin content from your site Pinner quality – aka – how consistently you pin good content Pin quality  – aka – how many users engage with your content The relevance of the pin While this…

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Which Kind Of Traffic Is Better For Your Business: Organic or Paid? (The Answer May Surprise You.)

Which Kind Of Traffic Is Better For Your Business

Savvy entrepreneurs know that traffic (read people) is important.  In fact, Google receives about 65,000 searches per day.  But which is better: organic traffic or paid traffic? With businesses having different needs and different focuses, the road to getting the right kind of traffic is as varied as the business looking to get the traffic. But there are some common points to consider as you head down that organic versus paid path. Let’s start with…

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3 Pinterest Metrics You Should Be Monitoring

You’ve heard it time and time again: you need to be tracking your Pinterest analytics in order to create better pins.  But what do the metrics mean and which ones should you be monitoring?  Here’s an overview of Pinterest analytics to get you started. How do I use Pinterest analytics? If you have a business account, you’ll select analytics in the top left corner and click “overview.” You can filter your content by several variables.…

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Why Pinterest Video Will Help Promote Your Business Brand

In 2020, Pinterest video pins are becoming one of the most prized tools for businesses and brands who want to skyrocket their growth on Pinterest. And whether one is planning on using video pins or promoted videos, the return on investment can’t be beat. Here’s why. Why Pinterest Video? Pinterest video presents a huge opportunity for businesses. With Hootsuite reporting that a whopping 73 percent of Pinners say content from brands makes Pinterest more useful…

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Is Etsy Worth Exploring?

Is Etsy Worth Exploring?

For many entrepreneurs and artisans creating physical products, it is natural to explore opening a shop on Amazon, Shopify and Etsy.  And while much is written about Amazon and Shopify, Etsy seems to be more in the background. So it begs the question: Is Etsy worth exploring? What is Etsy? Etsy is an online marketplace with a global reach.  It is not a fulfillment house – so anyone considering opening up a shop on Etsy…

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