Marketing Funnel So You Can Stand Out and GROW!

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DISCLOSURE: This post may contain affiliate links, meaning I get a commission if you decide to make a purchase through my links, at no cost to you. Please read my disclosure for more info.



I think we can all agree that social media is a blessing and a curse. It is the best way to stay in touch with the latest trends and keep up with what is going on around you. The major downside to social media and marketing is that it is constantly changing and can be challenging to keep up. Sometimes, the changes come so fast, you may feel yourself slipping behind. Do not despair. There are ways for you to stay ahead of the constantly changing curve. When you stay ahead of the constant changes, you can focus your full attention on your business, your clients, and your customers. 

Let me give you a little insight into some techniques keep you one step ahead of your competition. 

What is an example of social marketing?

Social marketing is one of the approaches you can use to help you develop activities that help you change the behavior of others to benefit them. Social marketing can also help you make changes to overall society. It is the combination of social sciences and commercial marketing that has been proven to help influence the behavior of others. 

Social marketing is relatively inexpensive and sustainable over the long term. It is effective in helping you choose those with whom you should work and which of their behaviors to influence. It helps you determine the best way to change those behaviors and give you measurable data.

What is a marketing funnel and why should you care?

A marketing funnel is one of the most powerful tools you have to help you understand your customer’s journey. When you learn how to evaluate your marketing funnels, you increase your potential to generate more sales, increase your customer’s loyalty and produce a strong awareness of your brand.

With the use of marketing funnels, you understand what leads your customers to purchase your product. Your marketing funnel should include five stages. These stages are awareness, consideration, conversion, loyalty, and advocacy. 

Awareness allows you to show customers how valuable your product is to them. You can also provide content while building relationships with them. Consideration allows you to build a more complex relationship with your customers while introducing your product to them in a targeted manner.

Conversion is the process of persuading a person to purchase and become a customer. Loyalty means that you can keep your customers and create loyalty among them. The last piece of the funnel is advocacy. This is the part where you cultivate relationships with existing customers which allows you to turn them into fans of your business. These are the customers that will refer people to you and help you grow your business.  

How do you develop an inbound marketing strategy?

Inbound marketing is another important method that you should use. This type of marketing encourages customers to purchase your products. Inbound marketing will attract new and existing customers to your product when you create content that is valuable to your customer.

When you create inbound marketing, you are also creating experiences that are specific to your customer. This type of marketing focuses on forming connections that interest your customer and solves existing problems for them. 


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About The Author

Laura Rike

Laura Rike is a Pinterest Powerhouse. She helps high-performing business owners, content creators & influencers (like YOU) grow PROFITABILITY the right way with SUSTAINABLE systems, so you can be found first without tantrums over tech and trading sleep for success. She has helped clients and students bring in over 50k+ in revenue month after month. Laura’s clients have become industry leaders with 6-figure and up businesses, most now found on page one of Google and growing sustainably with targeted email leads daily. With over 3.2 Million monthly viewers on Pinterest alone, Laura has been featured as a guest on podcasts like Ultimate Marketer, Twin Cities Collective, and Small Business Revival