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When it comes to building an online presence on Pinterest, your Pin Titles are more than just words—they’re the gateway to your success on the platform. Unlike traditional social media platforms, Pinterest operates more like a search engine. It’s a discovery tool designed to help users explore ideas, find inspiration, and learn more about topics they’re curious about. And guess what? That’s where your content marketing strategy can shine. Done right, a pin title is your golden ticket to driving web traffic and introducing your products or services to the right audience.
But here’s the thing—you can’t just throw up pins and cross your fingers, hoping for results. (I mean, you could, but that’s not the vibe we’re going for here!) To get your pins in front of the people who need to see them, you need to be intentional. This means optimizing your pin titles with the perfect blend of keywords, engaging phrases, and audience-friendly language.
In this blog, we’re diving deep into why a well-crafted Pinterest pin is a game-changer. We’ll cover everything from how to write irresistible pin titles to smart strategies that take your Pinterest marketing to the next level.
Table of Contents
What is a Pin Title?
Think of your pin title as the title of your post. It’s a short piece of text that aims to describe what your Pinterest post is about in a few words or a short sentence. The title should add context to your post and complement the description.
Why are Pin Titles Important?
When building content on Pinterest, there are three key components: Pin image, pin title, and your call-to-action. The pin image is the visual element of your post, and the call-to-action is the desired action you want Pinterest users to make. While the pin title provides invaluable insight into what your post is about. With the right keywords and phrases, you can help Pinterest properly rank your content on the Pinterest results page and ensure your content is being seen by your target audience.
What are the Types of Pins on Pinterest?
Pinterest has a variety of different content types. Each type has its own benefits. Depending on your business, you may use a few content types in your content strategy.
The two main types of pins are video pins and static pins. Video Pins features a single video that automatically plays on the feed. While static pins feature a single static image. When building out your strategy, it’s best to use a mix of variations to maximize your results.
5 Tips for Writing Clear and Optimized Pinterest Pin Titles
Well-written Pinterest pins optimized for searchability and user intent are favored over other posts on the platform. If you want more people to view your pins, write your titles for your audience and the Pinterest search engine, and be strategic with your language and word choices.
Here are five tips to help you write pin titles:
Choosing Keywords for SEO-Focused Pin Titles
Pinterest is a discovery search engine that operates similarly to Bing and Google. Which means keywords and phrases are vital to your success. With the right keywords, you can help the platform rank your content and align your content with a user’s search intent.
You’ll want to avoid keyword stuffing when adding keywords and phrases to your titles. Keyword stuffing is the act of using the same word or phrase over and over again in hopes that it will help your content rank. Instead, add 1-2 relevant keywords once in the title and the description.
The first thing you should do when deciding on your keywords is to make sure you’re incorporating the keywords that you’ve used in your linked content. Pinterest favors consistency between your pin and your content. Pinterest also makes it super easy to see what keywords are being used in a search. If you type your keyword into the search bar, the dropdown will give a variety of other options that are generated from actual user searches.
To find more, perform a real keyword search, and Pinterest will list all related searches across the header of your results. Clearly, your best course of action is to use the Pinterest-suggested keywords. Use these in your pin title, pin description, as well as Board title and description. Make sure that your keywords are also present on your linked content page, as well. Watch for keyword stuffing, and instead work them naturally into each place.
Prioritize the First 30 Characters
Pinterest titles can be up to 100 characters long. However, Pinterest will only show the first 30 characters of your pin. While the other 70 characters are still important, they aren’t going to grab the user’s attention. To ensure your content resonates with your audience, you’ll want to make sure your content packs a punch.
Don’t Just Repeat Your Description
Let’s have a heart-to-heart about something that might be sabotaging your pinning efforts: repeating your pin descriptions. Yep, it’s a sneaky little habit that can undermine all the hard work you put into your Pinterest strategy. But don’t worry, we’re going to dive deep into why this happens and how you can fix it. So, grab your favorite beverage, get comfy, and let’s chat about the art of crafting unique pin titles and descriptions that will make your content shine.
The Pitfall of Repetition
Imagine you’re at a party, and someone tells you the same story over and over again. Annoying, right? Well, that’s exactly how Pinterest’s algorithm feels when it sees identical descriptions on your pins. When you use the same description repeatedly, your pins end up competing against each other in search results. Instead of boosting your visibility, you’re diluting it. Each pin should be a unique ambassador for your content, not a clone vying for the same spotlight.
Why Unique Descriptions Matter
Creating unique descriptions isn’t just about avoiding redundancy; it’s about enhancing discoverability. Pinterest is a visual search engine, and like any search engine, it thrives on fresh, relevant content. Unique descriptions allow you to:
- Target Different Keywords: By varying your descriptions, you can incorporate a broader range of keywords, increasing the chances of your pins appearing in diverse searches.
- Appeal to Different Audiences: Different descriptions can resonate with different segments of your audience, broadening your content’s appeal.
- Enhance Engagement: Fresh descriptions can pique curiosity and encourage users to click through to your content.
Strategies for Crafting Unique Descriptions to help your Pin Titles Rank Higher
- Incorporate Calls to Action: Encourage users to take the next step with phrases like “Discover more tips here” or “Try this recipe today.”
- Keyword Variation: Research related keywords and phrases that align with your content. Tools like Pinterest’s search bar suggestions can provide insights into popular search terms. For example, if your content is about “healthy smoothie recipes,” you might also use terms like “nutritious breakfast drinks” or “vitamin-packed smoothies.”
- Highlight Different Aspects: Each pin can emphasize a different feature or benefit of your content. One pin might focus on the quick preparation time, while another highlights the health benefits.
- Use Storytelling: Engage your audience by telling a mini-story related to your content. For instance, “Start your day with this energizing green smoothie that helped me kickstart my mornings!”
- Ask Questions: Posing a question can intrigue users and encourage engagement. For example, “Looking for a delicious way to boost your energy?”
Avoid Using the Word “Click” in your pin title
Click is an off-putting word for Pinterest users and the platform. According to Tailwind, if you include a click in your title, Pinterest will also not prioritize your content, which can limit your reach.
Instead, consider using engaging words that aim to educate and inform. You’ll want to also avoid too salesy works like click or buy now to ensure you can gain the reader’s attention.
Instead, it’s best to take a step back and consider your audience. Consider using numbers and listicals to catch their attention while providing context to your content. Here are some examples to help you get started:
- 5 Things You Should Never Do If ______
- Maximize Your _____ With These 3 Steps
- 10 Tricks to Help You ______
- 7 Easy Ways to _____
Stick to the Title Case
You know how the smallest details can make the biggest difference? Using title case for your pin titles is one of those subtle yet impactful changes that instantly elevates your content. Why? Because title case adds structure and professionalism, making your pins visually appealing and easier to read at a glance. When your pins look polished, they’re more likely to grab attention and stand out in a sea of other content.
Think about it—users scrolling through Pinterest are bombarded with visuals. A clean, well-structured title written in title case naturally draws the eye and gives the impression that your content is thoughtfully crafted. It’s like showing up to a meeting in a sharp outfit; it signals that you mean business and builds credibility.
Not only does title case improve readability, but it also helps your pins compete. While lowercase or all-caps titles can feel messy or overly aggressive, title case strikes the perfect balance of professional and approachable. And when you’re vying for attention against countless other pins, every little edge counts.
So, before you hit publish on your next pin, take a moment to review your title. Is it in title case? If not, make the tweak—it’s a simple step that makes a big difference in how your content is perceived. Little changes like this build trust, attract clicks, and ultimately help your pins stand out for all the right reasons.
How To Write Pinterest Pin Titles That Convert
Titles must be optimized for Pinterest SEO to maximize your visibility and grow your online presence on the platform. If you aren’t using the right keywords, phrases, or terms, your content won’t rank.
To ensure your content ranks and you get more clicks, you’ll want to start writing your titles for two audiences: Pinterest and users. This will ensure your content resonates with your audience and the words you use are helping you rank.
Here are a few tips to help you get higher click-through rates:
- Add a text overlay on your images
- Make sure your pin title and description complement each other
- Make sure images and videos are in the recommended ratio
- Stay consistent with your posting schedule
- Use a mix of keywords and phrases in your title
- Include keywords in your username and Pinterest profile bio
- Include the keywords and phrases attached to your Pinterest boards
How to Add a Pin Title on Pinterest
Adding a title to your pins on Pinterest is relatively straightforward. To do so, you’ll want to:
- Click ‘Create Pin’ on the home page
- Drap or drop images and video
- Add in a Pin title that’s at least 40 characters long
- Include your description, destination link, and a board you want to save your pin to
How do I Change the Title of a Pin on Pinterest?
If you feel like your existing pin titles need to be optimized or don’t currently have any keywords, you’ll want to avoid making any changes to the content. At our agency, we DO NOT edit existing content. Instead, every post is an opportunity to learn and improve. If something didn’t work the first time, we create a new pin and try again.
We only recommend editing a post if the pin leads to a 404 error page. If a past post is leading to a 404 page, here’s what you’ll need to do:
On Pinterest
- Go to your profile
- Click the pin you want to edit
- Click the three dots and then click the edit pin from the drop-down
- Update your title and then click save
If you use Tailwind to plan and schedule your pins, you can’t currently edit pins already submitted to the community. If you want to optimize or adjust your titles, you’ll need to delete the pin and re-write the pin title or go directly into the Pinterest platform.
Pinterest Title Ideas To Help You Get The Creative Juices Flowing
Pin Title Ideas for Service Providers
For service providers, creating Pinterest title ideas that stand out starts with highlighting your expertise and the benefits of your services. Think about what questions your audience might be asking or what solutions they’re searching for. Titles like “5 Signs You Need a Professional Organizer (and How We Can Help)” or “The Ultimate Guide to Stress-Free Event Planning Services” work well because they address specific pain points while positioning you as the expert. Adding a time-saving or problem-solving angle to your titles can also make them more clickable, such as “How to Save 10+ Hours a Week with a Virtual Assistant” or “10 Website Design Tips to Attract More Clients.”
Pin Title Ideas for eCommerce Store Owners
For ecommerce store owners, focus on titles that showcase your products’ unique value and create a sense of urgency or desire. For example, “Top 10 Personalized Gift Ideas for Busy Shoppers” or “Why These Eco-Friendly Products Are Perfect for Your Home” can grab attention while appealing to specific buyer needs. Seasonal and trend-based titles like “Spring Must-Haves: Trending Accessories You Need Right Now” or “Holiday Gift Guide: Perfect Presents for Everyone on Your List” can tap into timely interests and drive clicks.
In both cases, use clear, direct language that speaks to your ideal customer. Include keywords your audience is searching for, and don’t shy away from using numbers or power words like “best,” “proven,” or “ultimate.” Pairing your well-crafted titles with eye-catching visuals will make your pins irresistible and keep your content at the top of search results on Pinterest.
How do I optimize my pins on Pinterest?
A pin title creates a context for your image. Instead of repeating what’s in your pin description, use this space to add information that will make users want to click through.
While you have 100 characters, remember that Pinterest only displays the first 30 or so in a feed: so use those first 30 characters wisely!
Think about what words your prospective customers would use in their search, but be cautious of creating titles that are stuffed with keywords or that are click-bait in nature.
Not only will Pinterest be able to detect this and will penalize your entire account, but your customers can see right through this, and they won’t click. Instead, naturally, work keywords into your pin titles for better Pinterest SEO.
Instead of repeating the same keywords in your title that you have in your description, use the pin title as an opportunity to add a different set of keywords to the same pin.
For example, if you use “Keto Christmas Recipes” in your description, use “No-Carb Christmas Recipes” in your pin title. Not only does your title attract people interested in Keto, but it will also display for users searching no-carb options.
Don’t forget to use title case when creating your pin title – users are more apt to click because it makes your title more authoritative.
FAQs about Pinterest Pin Titles
What should I title my Pinterest pin?
When creating pins, you’ll want to add two titles: a pin title and a title on the image. These two titles should differ and use different keywords. The pin image title should be simple and eye-catching. The Pin title should speak to the search engine while providing additional context to your content.
What should a pin title be?
To write a pin title, it should be informative, engaging, and well-written. You’ll want to do keyword research to find a blend of pillar or long tail keywords for your titles. You’ll also want to test different keywords with each post to help you maximize your reach and grow your online presence.
What is the difference between a title and a description on Pinterest?
Pinterest titles can only be 100 characters long. While a Pinterest description can be 500 characters. Your title should aim to entice Pinterest to click and learn more, and the description is there to provide additional context to the content.
Should I Add Pin Titles to Old Pins?
If you’ve been saving pins on Pinterest for years, you’re probably overwhelmed just thinking about going back and updating them all. Don’t worry – this isn’t necessary. With most platform changes, focus on changing your strategy today and tomorrow. Taking care of your backfile isn’t required.