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When building an online presence on Pinterest, your Pin Titles are fundamental to your success on the platform. Unlike traditional social media networks, Pinterest works more like a search engine. It’s a tool designed with discovery in mind, helping users learn more about specific topics and ideas. With the right content marketing strategy, you can increase web traffic and familiarize your target audience with your products or services.
However, you can’t just post to post and hope to see results. To ensure your pins are seen by the right audience, you must optimize your pin titles and use the right keywords, phrases, and language. In this blog, we’ll look at the power of well-thought-out Pinterest pins and explore ways to elevate your Pinterest marketing strategy.
Here’s everything you need to know:
Table of Contents
What is a Pin Title?
Think of your pin title as the title of your post. It’s a short piece of text that aims to describe what your Pinterest post is about in a few words or a short sentence. The title should add context to your post and complement the description.
Why are Pin Titles Important?
When building content on Pinterest, there are three key components: Pin image, pin title, and your call-to-action. The pin image is the visual element of your post, and the call-to-action is the desired action you want Pinterest users to make. While the pin title provides invaluable insight into what your post is about. With the right keywords and phrases, you can help Pinterest properly rank your content on the Pinterest results page and ensure your content is being seen by your target audience.
What are the Types of Pins on Pinterest?
Pinterest has a variety of different content types. Each type has its own benefits. Depending on your business, you may use a few content types in your content strategy.
The two main types of pins are video pins and static pins. Video Pins features a single video that automatically plays on the feed. While static pins feature a single static image. When building out your strategy, it’s best to use a mix of variations to maximize your results.
5 Tips for Writing Clear and Optimized Pinterest Pin Titles
Well-written Pinterest pins optimized for searchability and user intent are favored over other posts on the platform. If you want more people to view your pins, write your titles for your audience and the Pinterest search engine, and be strategic with your language and word choices.
Here are five tips to help you write pin titles:
Include Keywords
Pinterest is a discovery search engine that operates similarly to Bing and Google. Which means keywords and phrases are vital to your success. With the right keywords, you can help the platform rank your content and align your content with a user’s search intent.
You’ll want to avoid keyword stuffing when adding keywords and phrases to your titles. Keyword stuffing is the act of using the same word or phrase over and over again in hopes that it will help your content rank. Instead, add 1-2 relevant keywords once in the title and the description.
Prioritize the First 30 Characters
Pinterest titles can be up to 100 characters long. However, Pinterest will only show the first 30 characters of your pin. While the other 70 characters are still important, they aren’t going to grab the user’s attention. To ensure your content resonates with your audience, you’ll want to make sure your content packs a punch.
Don’t Just Repeat Your Description
If you’re always writing the same description for your pins, your content will compete with each other on the Pinterest search results page. Instead, you’ll want to ensure the content is unique for each pin. Also, consider testing different keywords and phrases.
Avoid Using the Word “Click”
Click is an off-putting word for Pinterest users and the platform. According to Tailwind, if you include a click in your title, Pinterest will also not prioritize your content, which can limit your reach.
Instead, consider using engaging words that aim to educate and inform. You’ll want to also avoid too salesy works like click or buy now to ensure you can gain the reader’s attention.
Instead, it’s best to take a step back and consider your audience. Consider using numbers and listicals to catch their attention while providing context to your content. Here are some examples to help you get started:
- 5 Things You Should Never Do If ______
- Maximize Your _____ With These 3 Steps
- 10 Tricks to Help You ______
- 7 Easy Ways to _____
Stick to the Title Case
The title case will make your pins look more structured and visually appealing. It’s a great way to add a professional touch to your pins and to make sure yours stands out from your competitors.
How to Write a Pin Title for Pinterest SEO and More Clicks
Titles must be optimized for Pinterest SEO to maximize your visibility and grow your online presence on the platform. If you aren’t using the right keywords, phrases, or terms, your content won’t rank.
To ensure your content ranks and you get more clicks, you’ll want to start writing your titles for two audiences: Pinterest and users. This will ensure your content resonates with your audience and the words you use are helping you rank.
Here are a few tips to help you get higher click-through rates:
- Add a text overlay on your images
- Make sure your pin title and description complement each other
- Make sure images and videos are in the recommended ratio
- Stay consistent with your posting schedule
- Use a mix of keywords and phrases in your title
- Include keywords in your username and Pinterest profile bio
- Include the keywords and phrases attached to your Pinterest boards
How to Add a Pin Title on Pinterest
Adding a title to your pins on Pinterest is relatively straightforward. To do so, you’ll want to:
- Click ‘Create Pin’ on the home page
- Drap or drop images and video
- Add in a Pin title that’s at least 40 characters long
- Include your description, destination link, and a board you want to save your pin to
How do I Change the Title of a Pin on Pinterest?
If you feel like your existing pin titles need to be optimized or don’t currently have any keywords, you’ll want to avoid making any changes to the content. At our agency, we DO NOT edit existing content. Instead, every post is an opportunity to learn and improve. If something didn’t work the first time, we create a new pin and try again.
We only recommend editing a post if the pin leads to a 404 error page. If a past post is leading to a 404 page, here’s what you’ll need to do:
On Pinterest
- Go to your profile
- Click the pin you want to edit
- Click the three dots and then click the edit pin from the drop-down
- Update your title and then click save
On Tailwind
If you use Tailwind to plan and schedule your pins, you can’t currently edit pins already submitted to the community. If you want to optimize or adjust your titles, you’ll need to delete the pin and re-write the pin title or go directly into the Pinterest platform.
FAQs about Pinterest Titles
What should I title my Pinterest pin?
When creating pins, you’ll want to add two titles: a pin title and a title on the image. These two titles should differ and use different keywords. The pin image title should be simple and eye-catching. The Pin title should speak to the search engine while providing additional context to your content.
What should a pin title be?
To write a pin title, it should be informative, engaging, and well-written. You’ll want to do keyword research to find a blend of pillar or long tail keywords for your titles. You’ll also want to test different keywords with each post to help you maximize your reach and grow your online presence.
What is the difference between a title and a description on Pinterest?
Pinterest titles can only be 100 characters long. While a Pinterest description can be 500 characters. Your title should aim to entice Pinterest to click and learn more, and the description is there to provide additional context to the content.