Is deleting old pins the best thing to do?

Is deleting old pins the best thing to do on Pinterest?

It’s a question we hear all the time. 

Should you be deleting underperforming pins? Is it worth it to go through all your old pins and delete the ones that have nothing to do with your brand anymore?

Or is it better to just leave them and focus on creating great content now. Keep reading to discover the pros, cons, and the how-to of deleting underperforming pins.

Should You Delete Old Pins?

So the question is, should you go through the effort of deleting your old pins? And the answer is probably not, but maybe yes. 

For most pinners who have thousands of pins, going through and deleting pins with no engagement is a massive undertaking. It’s time that is probably better spent creating fresh new content that will convert your audience. 

At the same time, Pinterest’s Smart Feed algorithm prioritizes content from high quality pinners. So any low performing, or low quality content you have can affect how often you show up on others’ feeds. 

You also want to make sure your pins are on brand and on message, so it might be worthwhile to make sure your messaging is consistent. 

So, if you have the time or can outsource this project, deleting poor performing pins can improve the performance of your other pins.

How Do I Delete Old Pins on Pinterest?

You can delete pins individually on the mobile app but you can only do a bulk delete on the browser version of Pinterest.

• First go to the board where the pins to be deleted are located. Click on the “organize” button.

• Next, select the pins you want to delete (up to 50 at a time). Pins you’ve selected will be outlined in red and Pinterest will keep track of the number selected.

• Third, you can choose to move, copy or delete the selected pins. Verify you would like to delete the selected pins. Once a pin has been deleted you can not undo it, so be sure that you are positive you want to delete those pins.  

How do I know which Pins to delete?

So how can you choose which pins to delete? First, you’ll want to check your analytics and see which pins have the lowest engagement. 

The TailWind app even allows you to sort by underperforming pins so you can easily delete pins in bulk. Look for pins that have the lowest engagement which means other pinners have seen them, but they aren’t saving or clicking on them. 

Think carefully, though, before you delete any of your own content, since it will lower the number of repins others will see on the Pinterest stats on your website. Instead focus on deleting other people’s content that you’ve pinned. If any of that content is low performing, feel free to delete the pins. It won’t hurt your numbers and will help you see which content just doesn’t resonant with your audience.

One last thing to remember is sometimes it takes awhile for a pin to go viral. Be sure to give your pins a month or two before you decide whether to delete or not. Sometimes, a pin that wasn’t successful initially, can really take off as the trending topics change on Pinterest. 

Wondering if you need to delete any of your old pins?  Or have other questions about your Pinterest Strategy?  With a Pinterest audit, we take a close look at your Pinterest account and strategy to give you a clear picture of where you could improve for maximum results. 

Every Pinterest audit is tailored to the individual content creator or brand. The finished Pinterest audit can include items such as:

• Establish your goals 
• PDF breakdown of every board and areas for improvement.
• Analysis of your daily pinning strategy.
• Individual board optimization, group boards, profile optimization, boards that need to be added or removed, scanning of the recent few hundred pins to check for issues like spam, and more.
• Analysis of group boards and Tailwind Tribes.
• Analysis of what type of content resonates the most with your audience on Pinterest, for future content planning.
• Suggestions for changes to pin graphics based on what your niche engages with, with examples or even layered PSD custom branded templates.
• Custom content for descriptions, board titles, keywords, and more to use for your specific niche
• Pins to delete or update

GET IT TODAY FOR ONLY $197 
Originally $297