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As a coach, it can be challenging to market your business and attract new clients. However, with the right approach, you can use Pinterest to grow your coaching business and connect with potential clients. In this blog post, we’ll explore how you can use Pinterest to create a client magnet Pinterest account.
Table of Contents
Build a Strong Foundation
As a coach looking to attract the right audience for your business, you need to start with a strong foundation – and that means doing your research. The first thing you need to do is customize your profile and make it speak directly to your ideal client. You want the words you use in the titles and descriptions to literally whisper in your potential coaching client’s ear and say “Hey, come over here and listen to me for a minute.” Don’t be shy about using those keywords in your pins, profile description, and titles – this is how you’ll show up at the top of your audience’s search results.
Feeling fancy? Check out trends.pinterest.com to find the latest trends and buzzwords. Use this information to create boards and content that are hyper-relevant to your ideal client’s needs. And, last but not least, don’t forget to take a quick peek at your competition! Take inspiration from their boards and adapt any techniques that you think could work for you. Remember, don’t copy, just get inspired and make any ideas that you love your own.
Turn Lookers into Leads
Once you have created the solid foundation for your Pinterest account that is ready to speak to your perfect client, how do we get them to take that next step and become a lead? It is time to create what I call Pin Funnels. This is where you create a lead magnet that helps your ideal client solve a problem and you drive them to a page where they give you their name and email address.
Let’s take a financial coach as an example. You help people budget, save, and plan for the future, right? So, you could offer a free consultation call or create a form for them to fill out to see how long their current savings would last them in today’s world.
But how do you get them interested in your brand and lead them to that form or call? The key is to create multiple touchpoints. Don’t just create one pin and hope they find their way to your offer. Think about where else you can talk about it. Maybe on a Facebook Live, a YouTube video, or a blog post. Create a step-by-step download, do a walkthrough on video, or answer FAQs on a landing page.
The point is to create as many opportunities as possible for your potential client to see your offer and be motivated to take that next step. By providing helpful content that solves their problem, you’re building trust and credibility, making them more likely to become a lead.
Use Pinterest Analytics
Pinterest Analytics is a goldmine of information for growing your coaching business. Seriously, if you’re not using this tool, you’re missing out on a ton of juicy details about your ideal client.
I’m talking about insights that go beyond the basic demographics like age and gender. We’re talking about their interests, their favorite categories, and the exact pins they’re saving and clicking on. It’s like having a direct line to their brains!
For example, if you are a fitness coach, pay attention to the categories and interests that your potential clients are looking at. Do they like yoga? Are they interested in healthy eating? Use this information to create content that speaks directly to them and solves their problems.
When you start paying attention to these analytics, you’ll start seeing some magic happen. It is like having your own crystal ball. You’ll know exactly what kind of content to create, what keywords to use, and what boards to organize your content in.
The Final Pin-Drop
Pinterest is a powerful tool that can help you attract and convert your ideal coaching clients. By creating a strong foundation with customized profiles, hyper-relevant content, and Pin Funnels, you can turn lookers into leads. And then the real magic happens when you start using Pinterest Analytics to dive deep into the minds of your potential clients. With this tool, you can pinpoint exactly what your audience is interested in and what kind of content they’re searching for. Using these strategies to create targeted content, you can build trust, establish credibility, and attract your dream clients to your coaching business.